Social Media: Page 156
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Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans
The matchup is the second installment of the "Pizza Hut Rivalry Challenges," with more planned for 2018.
By Erica Sweeney • Jan. 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018 -
Diageo pulls Snapchat ads over age-verification concerns
The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted.
By Erica Sweeney • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Report: L'Oreal claims magazine-level readership for in-house media brand
Piloted in Mexico and now expanding to more Spanish-speaking markets, the beauty brand's Fiufiu publishes influencer columns and other offerings that have attracted a young audience.
By Erica Sweeney • Jan. 3, 2018 -
VR, AR and other new hardware categories revive CES 2018
The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.
By Erica Sweeney • Jan. 3, 2018 -
PR Newswire/Weight Watchers
Weight Watchers appoints DJ Khaled as social media ambassador
The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.
By Erica Sweeney • Jan. 2, 2018 -
Bud Light's nonsensical 'dilly dilly' becomes viral success
Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?
By Erica Sweeney • Jan. 2, 2018 -
Deep Dive
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
By Peter Adams • Jan. 2, 2018 -
Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign
The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.
By Natalie Black (Koltun) • Dec. 29, 2017 -
Getty Images
Facebook's deal with Universal Music Group heats up YouTube rivalry
A new multi-year licensing deal allows the social media giant’s users to access music for self-made videos to share across its properties.
By David Kirkpatrick • Dec. 22, 2017 -
IAB: Digital ad spending jumped 23% in first half of 2017
The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.
By David Kirkpatrick • Dec. 21, 2017 -
Red Interactive/Under Armour
Under Armour delivers Steph Curry sneakers via drone for scavenger hunt
Marketers are raising the stakes on experiential marketing as more companies jump in.
By David Kirkpatrick • Dec. 21, 2017 -
Pringles will run its first Super Bowl commercial next year
The ad will be the official TV launch of the Kellogg snack brand's "Flavor Stacking" campaign and will receive PR, digital and social media support.
By David Kirkpatrick • Dec. 21, 2017 -
Column
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
Burger King gift-wraps full restaurant for French super fan
The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging.
By David Kirkpatrick , Peter Adams • Dec. 20, 2017 -
Report: Facebook struggles to drive viewing on Watch
News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age.
By David Kirkpatrick • Dec. 19, 2017 -
Papa John's wants social media's help to give away 50K free pies
People can tag a person or group they're thankful for with #passthepizza on Twitter, and the chain will send them a digital code for a free pizza.
By David Kirkpatrick • Dec. 18, 2017 -
Disney showcases real-time Twitter reactions to 'Star Wars' via digital billboards
From Dec. 1-14 alone, the latest entry in the blockbuster franchise generated 1.8 million tweets.
By David Kirkpatrick • Dec. 18, 2017 -
Taco Bell provides a peek into not-so-secret 'Belluminati' society
Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.
By David Kirkpatrick , Peter Adams • Dec. 18, 2017 -
Just 5% of marketers plan to expand their teams in the first half of 2018, study finds
Seventeen percent of surveyed professionals stated they are freezing hiring altogether.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017
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