Social Media: Page 155
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Ben & Jerry's celebrates new flavors with pop-up Los Angeles carnival
The brand set up ice cream-themed games, a photo booth and an oversized swing ride, with music provided by the local record store Amoeba Music.
By Erica Sweeney • Jan. 18, 2018 -
Doritos and Mountain Dew square off in PepsiCo's joint Super Bowl spot
Depicting a showdown between Peter Dinklage and Morgan Freeman, the ad takes an innovative approach to big game marketing by doubling up on the brands.
By Erica Sweeney • Jan. 18, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Skittles's Super Bowl ad is so exclusive, only 1 person will ever see it
The brand will live stream the lucky fan's reaction to the ad on Facebook and release several teasers about the campaign.
By Erica Sweeney • Jan. 17, 2018 -
Study: Majority of marketers miss the mark with multichannel efforts
Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences.
By Erica Sweeney • Jan. 17, 2018 -
White Castle opens Valentine's Day dinner reservations via OpenTable
The chain's annual holiday event this year also includes a special Snapchat geofilter, with customers encouraged to share their dining experience on social media.
By Erica Sweeney • Jan. 17, 2018 -
Tostitos generates personalized Super Bowl party invites starring Alfonso Ribeiro
A video platform called "Super Bowl Ads for All" features iconic big game themes like talking babies and puppies that can be remixed into hundreds of different combinations.
By Erica Sweeney • Jan. 17, 2018 -
CVS bans photo altering in marketing for its store beauty brands
The drug store chain is also calling on brands such as Revlon, L'Oréal and Johnson & Johnson to follow the new standards.
By Erica Sweeney • Jan. 16, 2018 -
Will Facebook's News Feed changes lead to more expensive ads?
In one example of the potential fallout from last week's update, BuzzFeed has been buying Facebook ads urging audiences to download its mobile app.
By Erica Sweeney • Jan. 16, 2018 -
Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost
Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.
By Erica Sweeney • Jan. 16, 2018 -
KFC Canada pitches Bitcoin Bucket to crypto-crazed consumers
The limited-time offer, letting people purchase a meal for $20 worth of the digital currency, has already sold out.
By Erica Sweeney • Jan. 16, 2018 -
Opinion
How marketers can tap into consumers' growing demand for video content
Oded Edelman, president and co-founder of retailer James Allen, offers seven tips for staying in the mindset of customers to reach them on relevant channels and drive business goals.
By Oded Edelman • Jan. 16, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Estée Lauder, Expedia partner on beauty-focused travel giveaway
People can enter to win a trip to destinations like Morocco, Bali and Santorini by sharing a selfie of their vacation makeup looks on Instagram.
By Erica Sweeney • Jan. 12, 2018 -
Pepsi reboots iconic Cindy Crawford spot with global 'Generations' campaign
The effort, which also includes bringing back the brand's vintage packaging and loyalty program, kicks off in full during Super Bowl LII.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
PepsiCo pits NFL legends in cooking challenge for Super Bowl push
Three contestants made dishes from the brand's products, with the winning creation earning a spot on Buffalo Wild Wings's Minneapolis menu for game day weekend.
By Erica Sweeney • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Revlon names Gal Gadot as global brand ambassador
A new multimedia campaign will feature the actress along with experiential activations that aim to unite women through open conversations about diverse beauty.
By Erica Sweeney • Jan. 10, 2018 -
Nearly 70% of consumers feel brands should get more political, study finds
This demand exists despite many respondents stating their opinions are rarely if ever influenced by brands' stances.
By Peter Adams • Jan. 10, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Universal asks fans to recreate classic 'Jurassic Park' scenes for film's 25th anniversary
The studio will share compilations of the most original user-generated content on the "Jurassic World" website and YouTube, Facebook and Instagram pages.
By Erica Sweeney • Jan. 8, 2018
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