Social Media: Page 154
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Getty
Study: 63% of Americans say the Super Bowl is ill-suited for political messages
Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.
By Erica Sweeney • Jan. 30, 2018 -
Facebook prioritizes local news to strengthen community
No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit.
By Erica Sweeney • Jan. 30, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Kraft
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
Febreze's Super Bowl campaign features man whose #BleepDontStink
The P&G brand hosted a pre-game party to introduce the campaign, which included a 60-second extended version of its mockumentary-style TV spot.
By Erica Sweeney • Jan. 29, 2018 -
Deep Dive
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
By Peter Adams • Jan. 29, 2018 -
Mercedes
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Study: Brand safety affects 75% of companies, yet only 26% take action
LinkedIn was rated the most brand-safe platform, while Facebook was the least safe, according to the research.
By Erica Sweeney • Jan. 26, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018 -
Natural Light offers to pay down college debt in regional Super Bowl ad
The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.
By Natalie Black (Koltun) • Jan. 24, 2018 -
M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease
The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards.
By Erica Sweeney • Jan. 24, 2018 -
Mastercard spotlights aspiring musicians in Grammys push
Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl.
By Erica Sweeney • Jan. 24, 2018 -
Snapchat Stories leap from mobile to desktop for first time
The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.
By Peter Adams • Jan. 23, 2018 -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.
By Erica Sweeney • Jan. 23, 2018 -
Wix
Deep DiveWhy Wix opted out of Super Bowl advertising despite a bigger marketing budget
Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure.
By Dianna Christe • Jan. 22, 2018 -
Hyundai teases Super Bowl ad that will 'surprise millions'
The automaker repeats the theme of last year's "A Better Super Bowl" spot, where it surprised three American service members by virtually reuniting them with their families.
By Erica Sweeney • Jan. 22, 2018 -
Head & Shoulders chronicles Olympian's personal journey in lead-up to games
Freeskier Gus Kenworthy, often cited as the first openly gay action sports athlete, will be featured in 15-second spots and a content series from the P&G brand.
By Erica Sweeney • Jan. 22, 2018 -
Facebook to let users determine what news sources are trustworthy
Part of a broader shift in how the platform approaches publisher posts, the community will be able to rank news content based on three criteria.
By Erica Sweeney • Jan. 22, 2018 -
Opinion
Does Facebook's new direction really spell gloom and doom for marketers?
A greater focus on personal posts likely signals that quality, professional ads from brands will only pop more, writes Wesley MacLaggan, Marin Software's SVP of marketing.
By Wesley MacLaggan • Jan. 22, 2018 -
Pringles showcases 'flavor stacking' in brand's first Super Bowl ad
Starring comedian Bill Hader, the ad builds on a broader program that encourages customers to create their own flavor combinations.
By Erica Sweeney • Jan. 19, 2018 -
Pampers encourages parents to share their babies' sleep personalities with #SleptLikeThis
The effort puts an infant-focused spin on the social media trend of #WokeUpLikeThis and features a BuzzFeed-esque online quiz with an educational component.
By Erica Sweeney • Jan. 19, 2018 -
Twitch signs multi-year content deal with top Disney Digital Network creators
Many are popular YouTube influencers who will now produce exclusive on-demand video content for Amazon's streaming service.
By Erica Sweeney • Jan. 19, 2018 -
Google takes tougher stance on ad eligibility for YouTube creators
Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.
By Erica Sweeney • Jan. 18, 2018 -
Report: Facebook's News Feed changes could lead to fresh wave of influencer marketing
Influencer posts shared on the platform already show strong organic reach and engagement; a new feature hints at some of the opportunities for marketers in the space.
By Erica Sweeney • Jan. 18, 2018
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