Social Media: Page 153
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Apple's short film shot on iPhone X goes viral in China
"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.
By Erica Sweeney • Feb. 12, 2018 -
Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis
The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.
By Erica Sweeney • Feb. 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Google, Snapchat add Olympics-themed video, VR and voice content
Snapchat's filters and augmented reality lenses give viewers a fun way to engage with the weeks-long event and drum up excitement on social media.
By Erica Sweeney • Feb. 8, 2018 -
Twitter's turnaround takes hold as advertisers spend more, driving up Q4 revenue
A focus on video and prioritizing the most relevant posts for users helped the company post its first revenue gain in four quarters.
By Chantal Tode • Feb. 8, 2018 -
New Wyndham Grand program encourages family time over screen time
The hotel chain takes a novel approach in its latest campaign by making an appeal to parents looking for a vacation from the demands of technology.
By Erica Sweeney • Feb. 8, 2018 -
Deep Dive
Lay's looks to put a smile on the faces of millennial snackers
Marketing Dive got a sneak peek at an activation in New York City that's part of Frito-Lay's new "Smile with Lay's" national campaign.
By Peter Adams • Feb. 8, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Black (Koltun) • Feb. 7, 2018 -
Birchbox, Revolve test Instagram Collection ads
The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.
By Erica Sweeney • Feb. 7, 2018 -
Wingstop debuts Valentine's Day 'luv' hotline, wing bouquet kit
Callers can pre-order a heart-shaped box of the tools to create a wing bouquet using skewers, decorative cellophane, tissue paper and ribbon.
By Erica Sweeney • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Unsplash
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
M&M's extends Super Bowl push with 6- and 15-second pre-roll ads
After taking the past three years off, the candy brand embraced a "go big or go home" strategy for Super Bowl LII.
By Erica Sweeney • Feb. 5, 2018 -
Elizabeth Regan/Industry Dive
Deep DiveBy the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Former Facebook and Google employees form anti-tech addiction coalition
The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.
By Erica Sweeney • Feb. 5, 2018 -
Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'
The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.
By Erica Sweeney • Feb. 2, 2018 -
Wendy's jabs competitor's flash-frozen patties in Super Bowl ad
The burger joint takes inspirations from its snarky tone on social media for a TV spot that specifically calls out McDonald's.
By Erica Sweeney • Feb. 1, 2018 -
Opinion
How Tostitos could've scored on its Super Bowl push with an extra dash of personalization
Here are three ways the chip brand could have taken its latest campaign to the next level, according to SundaySky's Eric Porres.
By Eric Porres • Feb. 1, 2018 -
Getty Images
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
Deep Dive
Looking for #MeToo in Super Bowl ads? Prepare to be disappointed
Brands tackled hot-button issues like immigration at last year's big game, but viewers shouldn't expect any strong messages in regards to women's empowerment on Feb. 4.
By Natalie Black (Koltun) • Jan. 31, 2018 -
Facebook bans ads for cryptocurrencies
The policy is intentionally broad so that deceptive and misleading ads can be better detected and enforcement can be better applied across Facebook, Audience Network and Instagram.
By Erica Sweeney • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018
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