Social Media: Page 148
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EMarketer: Native ad growth will dip to 31% this year
The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile.
By Erica Sweeney • April 12, 2018 -
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4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
The APB establishes a process for flagging "risky environments" to be investigated by agency-client teams.
By Erica Sweeney • April 11, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ford deploys digital billboards showcasing fan-created Mustang logos
A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles.
By Erica Sweeney • April 11, 2018 -
Adidas takes on equal pay with #20PercentCounts
The company's flagship Adidas and Reebok brands are joining the likes of Lyft and P&G to raise awareness of the consequences of gender and racial pay disparities.
By Daphne Howland • April 11, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
W Hotels auctions off designer yurts to loyalty members at Coachella
Parent company Marriott is at the same time expanding its TED partnership to offer curated in-room TED Talks playlists to match guests' moods.
By Erica Sweeney • April 10, 2018 -
Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
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Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 9, 2018 -
Febreze targets 'scent skeptics' in video series starring Tamera Mowry-Housley
The campaign from Procter & Gamble promotes Febreze One, a new product that promises to remove odors without heavy perfumes.
By Erica Sweeney • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Coke touts legacy, originality in campaign launching ahead of UK sugar tax
The tax will increase the price of the soft drink, as its recipe has not been reformulated — a factor the brand is championing as a point of uniqueness.
By Erica Sweeney • April 9, 2018 -
Report: Netflix aims to acquire Los Angeles billboard company for $300M
Regency Outdoor Advertising would help the streaming service heighten visibility in heavy traffic areas and a hub for the entertainment industry.
By Erica Sweeney • April 9, 2018 -
Study: 38% of consumers think online ads should be shorter than TV
Amid a surge in experimentation around ad length, new research provides some insight into what consumers want.
By Erica Sweeney • April 6, 2018 -
Fruit or vegetable? Heinz brings age-old debate around tomatoes to digital
Consumers can vote online and on social media, and the brand will release limited-edition ketchup packaging based on the winner.
By Erica Sweeney • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018 -
Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 6, 2018 -
Dove teams with Cartoon Network to support young peoples' self-esteem
A two-year effort with "Steven Universe" includes animated shorts, a music video and an e-book, all supported by scientific evidence around body image.
By Erica Sweeney • April 5, 2018 -
Facebook seeks user feedback as scope of data privacy scandal grows
For the next week, users can offer ideas on new terms and data policy. Once they're finalized, Facebook will publish them and ask users to agree to them.
By Erica Sweeney • April 5, 2018 -
Bud Light calls the Masters' 'dilly dilly' ban an act of 'tyranny'
The beer brand promised to send 1,000 T-shirts to the golf tournament in a decree stating, "For if thou cannot say Dilly Dilly, thou can still wear Dilly Dilly."
By Erica Sweeney • April 4, 2018 -
'Friends,' 'Full House' intros re-imagined as 8-bit animations for 'Ready Player One' promo
Warner Bros. is riding the '80s and '90s nostalgia craze with clips posted on YouTube, Facebook and Snapchat.
By Erica Sweeney • April 4, 2018 -
Zuckerberg: Facebook will not make GDPR its global privacy standard
The company will work on its own global version, which will be "in spirit" with GDPR, its chief executive said in a Reuters interview.
By Alex Hickey • April 4, 2018 -
The North Face pledges equal representation for women in ads
The Move Mountains initiative celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
Google parent shifts basis of revenue metrics to cost-per-impression instead of clicks
Most marketers already purchase ads based on impressions instead of clicks, while the cost-per-click rate has been declining for Google in Alphabet's recent earnings reports.
By Erica Sweeney • April 3, 2018 -
Mountain Dew shakes up Baja Blast's return with bungalow stunt
The PepsiCo brand's offer of a chance to stay at a Mexican getaway exclusively stocked with the popular flavor suspiciously disappeared from Craig's List.
By Erica Sweeney • April 3, 2018 -
Report: Facebook will require certified consent when targeting ads via email data
An in-development Custom Audiences certification tool will require marketers to guarantee that any email addresses used for targeting were obtained legitimately.
By Erica Sweeney • April 2, 2018
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