Social Media: Page 149
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Mercedes-Benz recruits rocker Henry Rollins to challenge ideas of toughness
A new branded content series includes podcasts and a one-hour TV documentary where the music icon addresses stereotypes around van owners.
By Erica Sweeney • April 2, 2018 -
Heineken lands in hot water again, this time over use of 'beer girls'
International health organization Global Fund is ending its partnership with the brewer, which follows a controversy last week where the brand had to pull an ad accused of racism.
By Erica Sweeney • April 2, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Waldo hides in Google Maps for April Fools' prank
The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game.
By Erica Sweeney • April 2, 2018 -
LinkedIn
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
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Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Brands can take emotional appeals to millennials too far
Ace Metrix found that the age group appreciates hearing about brand values but is put off by suggestions to embody them or take actions like volunteering.
By Erica Sweeney • March 29, 2018 -
Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."
By Erica Sweeney • March 28, 2018 -
Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist
In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.
By Erica Sweeney • March 28, 2018 -
Peeps names Energizer Bunny as 'celebrity creative director,' just in time for Easter
As part of the April Fools' prank, the Energizer Bunny will assume full creative control in Peeps production, including by giving some products a new look.
By Erica Sweeney • March 28, 2018 -
TradeStation's barbershop pop-up features blue hair, trading competition
The online brokerage firm hopes to grab the attention of those passing through NYC's Oculus train station with an experience that offers a chance to get a fresh look.
By Erica Sweeney • March 27, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Old Spice fits a full-size scented paper blazer into GQ print ad
The campaign developed by Wieden + Kennedy promotes the brand's new Red Collection and pokes fun at traditional fragrance marketing.
By Erica Sweeney • March 26, 2018 -
Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad
More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.
By Erica Sweeney • March 26, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Facebook puts data privacy burden on developers, but Mozilla still pulls ads
Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.
By Chantal Tode , Erica Sweeney • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
Chipotle taps former Taco Bell exec as CMO
At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.
By Erica Sweeney • March 21, 2018 -
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Report: Facebook faces FTC probe over handling of user data
The social giant's rough week continues, as CEO Mark Zuckerberg and COO Sheryl Sandberg were also reportedly absent for an internal briefing about its role in the Cambridge Analytica scandal.
By Erica Sweeney • March 21, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018
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