Social Media: Page 147
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Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
By Erica Sweeney • April 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
CVS depicts 'Beauty in Real Life' in first campaign featuring unaltered photos
A policy announced in January is going into action, with a special watermark denoting brand imagery hasn't been materially brushed up.
By Erica Sweeney • April 20, 2018 -
Column
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018 -
Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
By Erica Sweeney • April 19, 2018 -
Starburst brings back all-pink packs with meme-ready merchandise
The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.
By Erica Sweeney • April 19, 2018 -
Unsplash
OpinionHow brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
By Maureen Polo • April 18, 2018 -
Deep Dive
Time is ripe for Congress to act on data protection legislation, say privacy advocates
The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.
By Natalie Black (Koltun) • April 18, 2018 -
Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
By Erica Sweeney • April 18, 2018 -
Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
By Erica Sweeney • April 18, 2018 -
White Castle showcases Puerto Rican musician to support her college dreams
Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music.
By Erica Sweeney • April 17, 2018 -
Mike's Harder recreates 'Deadpool' bar with pop-up experiences
Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.
By Erica Sweeney • April 17, 2018 -
Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
By Erica Sweeney • April 17, 2018 -
Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
By Erica Sweeney • April 17, 2018 -
Deep Dive
5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
By Natalie Black (Koltun) • April 16, 2018 -
NBA's Stephen Curry promotes mental resilience in new TV spot
The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.
By Erica Sweeney • April 16, 2018 -
Amazon Studios drops the curtain on open-script submission program
Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.
By Erica Sweeney • April 16, 2018 -
Sweetarts asks fans to share their passions using gummy candies
Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes.
By Erica Sweeney • April 16, 2018 -
Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%
The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.
By Erica Sweeney • April 13, 2018 -
Heinz asks Twitter if America really needs 'Mayochup'
If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S.
By Erica Sweeney • April 13, 2018 -
Captain Morgan sets sights on Spotify, Facebook to reach young drinkers
The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users.
By Erica Sweeney • April 13, 2018 -
LinkedIn partners with Tenor to add GIFs to messaging
The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.
By Robert Williams • April 12, 2018 -
Sharpie partners with Derek Jeter's Players' Tribune on first-person content series
The effort highlights the personal journeys of several athletes and the charities they support, with their signatures emblazoned on special-edition markers.
By Erica Sweeney • April 12, 2018 -
PR Newswire/Weight Watchers
DJ Khaled backs off booze brand posts following watchdog complaints
Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal.
By Erica Sweeney • April 12, 2018
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