Chipotle turns up the heat on summer marketing with Snapchat

As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion. 

By Aaron Baar • July 31, 2025

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

By Chris Kelly • July 31, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Doritos parodies retro adult films to promote new spicy chip flavor

Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

By Peter Adams • July 30, 2025

How McDonald’s dug into nostalgia and reignited the chicken wars

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

By Chris Kelly • July 28, 2025

Starry ties free soda to hot temps as extreme weather sways marketing

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

By Peter Adams • July 25, 2025

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

By Andrew Hutchinson • July 24, 2025

Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

By Jessica Hammers • July 24, 2025

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

By Jessica Hammers • July 23, 2025

Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads

Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time. 

By Peter Adams • July 22, 2025

JCPenney builds on promising brand push with ‘Back-to-It’ campaign

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

By Chris Kelly • July 21, 2025

How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

By Chris Kelly • July 17, 2025

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

By Jessica Hammers • July 15, 2025

Sprite leans into Gen Z’s love for spicy flavors with global campaign

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

By Chris Kelly • July 10, 2025

American Eagle drives in-store back-to-school shopping with Snap Map

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

By Jessica Hammers • July 10, 2025

How State Farm is stepping up its gaming-focused reality series

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”

By Chris Kelly • July 9, 2025

7 successful marketing campaigns that met 2025’s chaos with determination

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

By Peter Adams , Jessica Hammers • July 8, 2025

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.

By Peter Adams • July 8, 2025

Unilever debuts AI-driven design unit to wean brands off TV-first model

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3. 

By Peter Adams • July 7, 2025

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

By Aaron Baar • July 2, 2025

JCPenney does wedding season on a budget amid turnaround

The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

By Sara Karlovitch • June 30, 2025

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,

By Chris Kelly • June 27, 2025

Sociable: Pinterest shares tips for aligning Pin listings with visual search

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

By Andrew Hutchinson • June 26, 2025

LG continues positivity push with AI-powered ‘Radio Optimism’

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

By Aaron Baar • June 26, 2025

Olipop turns fans into influencers for pennies with PR boxes on Amazon

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites. 

By Jessica Hammers • June 24, 2025

Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.

By Peter Adams • June 23, 2025