Social Media
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Photo Illustration by Drew Angerer via Getty Images
ColumnSociable: Timeline of TikTok’s US ban and what comes next
The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.
By Andrew Hutchinson • Jan. 21, 2025 -
Retrieved from TikTok on January 20, 2025
ColumnSociable: TikTok is available in the US again after Trump’s assurances
TikTok is working after going dark for about 20 hours, although it cannot currently be downloaded by new users.
By Andrew Hutchinson • Jan. 19, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Douglas Rissing via Getty Images
ColumnSociable: Supreme Court upholds TikTok sell-off bill in the US
A statement issued by TikTok after the ruling was announced points to the app going dark on Sunday unless the Biden administration steps in.
By Andrew Hutchinson • Jan. 18, 2025 -
Photo Illustration by Drew Angerer via Getty Images
Column
Sociable: Assessing possible outcomes for TikTok in its final days in the US
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
By Andrew Hutchinson • Jan. 17, 2025 -
Ezra Acayan via Getty Images
Marketing to social media users in 2025: Here’s what the numbers say
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
By Sara Karlovitch • Jan. 17, 2025 -
Courtesy of Oreo
Oreo plays on lore behind its brand name with web audio challenge
“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
By Peter Adams • Jan. 16, 2025 -
Anna Moneymaker / Staff via Getty Images
Deep DiveHow marketers can stay reactive as a TikTok ban looms
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
By Jessica Deyo • Jan. 16, 2025 -
Courtesy of Pacsun
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
By Peter Adams • Jan. 15, 2025 -
Courtesy of Coors Light
Coors Light preps case of the Mondays for day after the Super Bowl
The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.
By Chris Kelly • Jan. 15, 2025 -
Photo Illustration by Drew Angerer via Getty Images
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
By Xanayra Marin-Lopez • Jan. 15, 2025 -
Courtesy of Mug Root Beer
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them
Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.
By Peter Adams • Jan. 8, 2025 -
Derick Hudson via Getty Images
ColumnSociable: Will Meta’s revised approach to moderation impact its ad business?
Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?
By Andrew Hutchinson • Jan. 8, 2025 -
CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
Retrieved from Dove on January 03, 2025
Dove shreds toxic New Year’s resolutions in latest body confidence push
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
By Peter Adams • Jan. 3, 2025 -
Courtesy of Kellanova
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck
The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.
By Aaron Baar • Jan. 2, 2025 -
Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
By Peter Adams • Jan. 2, 2025 -
Justin Sullivan via Getty Images
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
By Andrew Hutchinson • Dec. 30, 2024 -
Duane Prokop via Getty Images
NFL teams with Betches Media to grow viewership among women
The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.
By Aaron Baar • Dec. 19, 2024 -
Retrieved from TikTok on March 18, 2021
ColumnSociable: US Supreme Court will hear TikTok’s appeal over sell-off bill
TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based entity.
By Andrew Hutchinson • Dec. 19, 2024 -
Courtesy of JBL
How JBL’s college marketing is evolving to deliver long-term brand value
Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.
By Chris Kelly • Dec. 18, 2024 -
Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
By Jessica Deyo • Dec. 17, 2024 -
Courtesy of PepsiCo
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
By Peter Adams • Dec. 16, 2024 -
Permission granted by PepsiCo Foods US
Sponsored by D3 (PepsiCo Foods US)An ‘anti-marketing’ marketing channel for Gen Z
How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.
By James Clarke, Senior Director - Digital & Social, D3 (PepsiCo Foods US) • Dec. 16, 2024 -
Courtesy of Duolingo
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
By Aaron Baar • Dec. 12, 2024 -
Kelly Sullivan via Getty Images
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024
