Hostess speaks the language of snacks with pun-heavy brand platform

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

By Peter Adams • March 20, 2025

How TikTok’s new search ad format helps Eventbrite inspire event-goers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Deyo • March 20, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.

By Chris Kelly • March 19, 2025

Sociable: Longer clips are gaining traction on TikTok, data shows

Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

By Andrew Hutchinson • March 17, 2025

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

By Aaron Baar • March 13, 2025

Buffalo Wild Wings riffs on infomercial tropes for March Madness

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

By Jessica Deyo • March 13, 2025

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

By Sara Karlovitch • March 12, 2025

Clorox tests emotional response to cleaning for new brand platform

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

By Jessica Deyo • March 11, 2025

Rare Beauty CMO on winning Gen Z through community-oriented marketing

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

By Peter Adams • March 11, 2025

What Coca-Cola has learned on its generative AI journey so far

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

By Chris Kelly • March 10, 2025

How cult brands like Crocs, Southwest see influencer marketing evolving

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

By Peter Adams • March 10, 2025

NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

By Peter Adams • March 7, 2025

Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

By Jessica Deyo • March 6, 2025

Sociable: How to maximize Reels success, according to Instagram

Some tips for your Reels, including why you should be posting longer content.

By Andrew Hutchinson • March 5, 2025

How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results.

By Chris Kelly • March 3, 2025

Gap and Parker Posey celebrate self-expression in spring campaign

“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

By Jessica Deyo • Feb. 27, 2025

IHOP in-houses creative as part of bid to return to cultural relevance

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

By Peter Adams • Feb. 26, 2025

Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.

By Chris Kelly • Feb. 24, 2025

Sociable: Musk’s newfound political influence could spark financial turnaround for X

A number of big brands are reportedly now considering a resumption of ad spend on X.

By Andrew Hutchinson • Feb. 21, 2025

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Deyo • Feb. 20, 2025

How Coca-Cola is marketing Simply Pop, its first prebiotic soda

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

By Chris Kelly • Feb. 18, 2025

Sociable: TikTok reinstated in US app stores after assurance from attorney general

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

By Andrew Hutchinson • Feb. 14, 2025

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

By Sara Karlovitch • Feb. 13, 2025

Sociable: Reddit posts solid Q4 revenue growth

Revenue grew 71% year over year, mostly driven by expansion of the platform's ad business. 

By Andrew Hutchinson • Feb. 13, 2025

True Religion centers on authenticity for ‘Own Your True’ brand platform

The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.

By Aaron Baar • Feb. 13, 2025