Dive Brief:
- Greg Hamilton is the new CMO of Little Caesars, per a news release. He stepped into the role on Oct. 28.
- Hamilton was promoted from his previous role of senior vice president of marketing for the pizza chain. He has helped to oversee many digital activations at the pizza restaurant, such as its integration with Call of Duty: Modern Warfare II.
- The promotion arrives as Little Caesars is expanding its footprint and its digital marketing strategy as it seeks to compete with rivals Pizza Hut and Domino’s Pizza. Recently, Little Caesars became the official pizza sponsor of the NFL after replacing Pizza Hut in the role in June.
Dive Insight:
Hamilton, who has 15 years of experience in the QSR space, replaces Jeff Klien, who left the chain in May to join Popeye’s. Hamilton has taken part in numerous high-profile marketing efforts for Little Caesars, including the company’s first Super Bowl commercial and its partnership with ”The Batman” movie to create a “Calzony” (a cross between a pizza and a calzone) in the shape of a bat. Hamilton helped lead the digital transformation of marketing at Little Caesars.
Little Caesars, which is based in Detroit and saw record sales in 2021, continues to take steps to overhaul its marketing strategy, especially in the areas of digital and sports. Outside of its general NFL sponsorship, the chain sponsors “Thursday Night Football” on Amazon Prime Video, reflecting the QSR’s dedication to digital marketing channels and the growing importance of streaming video to NFL partnerships. Additionally, Little Caesars created a pepperoni-themed art gallery on its Instagram page to promote a new menu item.
"Greg has been an innovative leader here for some time and we're confident he's going to propel our brand forward even more as our CMO,” said Dave Scrivano, president and CEO of Little Caesars in a press statement.
