What We're Reading: Page 43
Industry reads hand-picked by our editors
Sep 11, 2023
Sep 08, 2023
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The Wall Street Journal
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
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Adweek
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
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Ad Age
Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year
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TechCrunch
Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout
Sep 07, 2023
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TechCrunch
Tubi sees impressive growth, with over 74M monthly active users
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The Wall Street Journal
Meta’s New Ad Campaign Reminds People That VR Is Already Here
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Ad Age
Nielsen laying off 9% of its global workforce
Sep 06, 2023
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The New York Times
In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google
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Deadline
Roku To Lay Off 10% Of Staff & Launch “Strategic Review Of Content Portfolio”
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The Wall Street Journal
Spotify’s $1 Billion Podcast Bet Turns Into a Serial Drama
Sep 05, 2023
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The Wall Street Journal
YouTube Promotes NFL Sunday Ticket in Las Vegas Sphere’s First Paid Ad
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Social Media Today
X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers
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MediaPost
Burger King Advertising Suit Proceeds
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Ad Age
YouTube data and partner sites need more scrutiny, MRC says
Sep 01, 2023
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Ad Age
Why advertisers aren’t moving to streaming TV as quickly as viewers
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The Wall Street Journal
New Boozy Drinks Blur Lines Between Kid and Adult Beverages
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Digiday
Anatomy of an ad tech outrage
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