What We're Reading: Page 42
Industry reads hand-picked by our editors
Sep 20, 2023
Sep 19, 2023
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The Wall Street Journal
Amazon Searches for Its Next Big Hit
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Quartz
Can TikTok conquer the American shopper?
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Bloomberg
Google Tweaks Ad Auctions to Hit Revenue Targets, Executive Says
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The Guardian
Sir Martin Sorrell’s S4 Capital cuts 500 jobs as tech clients rein in ad spending
Sep 18, 2023
Sep 15, 2023
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Financial Times
Meta mulls putting ads in WhatsApp as it seeks revenue boost
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Variety
Disney Pushes Back on ABC Sale Reports, Says Company ‘Has Made No Decision’ Yet
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Ad Age
VideoAmp laying off 10% of workforce in the latest measurement shakeup
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BioPharma Dive
J&J to phase out Janssen name in corporate rebrand
Sep 14, 2023
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Axios
Nielsen names new CEO amid measurement drama
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Digiday
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
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Ad Age
Kraft Heinz hires Carat for US media, moving away from Starcom
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The Wall Street Journal
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
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