What We're Reading: Page 322
Industry reads hand-picked by our editors
Feb 18, 2016
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AdAge
Inside the Over-the-Top Marketing Strategy for 'Deadpool'
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Entrepreneur
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
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Direct Marketing News
GE's Audacious Approach to Content Marketing
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Adweek
CBS Is Ready to Cash In on James Corden's Carpool Karaoke
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Retail Dive: Marketing
How Dandy Lab stays ahead of 'digital disruption': A smart customer experience
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AdExchanger
ComScore Extends Reach And Frequency Metrics To Twitter, Bulks Up On Cross-Media Ratings
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Bloomberg
WPP CEO Sorrell weighs in on the current state of online advertising
Feb 17, 2016
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TechCrunch
Giphy could be one of the first companies to truly monetize ads within messaging
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AdExchanger
WPP CEO Martin Sorrell on the ad sector impact of slow economic growth
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MediaPost
IAB Tech Lab names Alanna Gombert deputy GM and VP
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AdAge
The no-nudity Playboy is doing well with advertisers, so far
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Adweek
How brands are harnessing James Harden's irresistible millennial appeal
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Harper's Bazaar
Versace says Madonna's ads were NOT retouched
Feb 16, 2016
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CMO Today, Wall Street Journal
The New Ad Man: Derek Zoolander
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Retail Dive: Marketing
Forever 21's plus-size Instagram campaign draws criticism
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AdExchanger
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
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AdAge
IPG Boosts Revenue in 2015, Beats Expectations in Fourth Quarter
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Fortune
Underdog Marketo Sees Marketing Software Price War
Feb 12, 2016
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Retail Dive: Marketing
Target to sponsor 4-min live performance at Grammys
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Bloomberg
Publicis sales rise on digital, North American business
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Fortune
Ad tech company Criteo surges, mobile growth strong
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Adweek
Allison Williams stars in whimsical Keds ad touting female empowerment
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ClickZ
How to market your mobile site or app without spending a fortune on ads
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Food Dive
Borden Dairy's Lala hopes 'yogurting' will take off with younger consumers
Feb 11, 2016
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Food Dive
What the 'zero' Coca-Cola trademark case means for diet soda branding
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Adweek
Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business
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Retail Dive: Marketing
Nordstrom debuts first TV ad since 2013
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CMO Today, Wall Street Journal
ESPN and DraftKings End Exclusive Ad Deal
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BioPharma Dive
Breaking down Super Bowl 50's pharma ads: A bold moment for gut drugs
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AdAge
With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web
Feb 10, 2016
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AdAge
E-Trade Begins Media Agency Review
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CIO Dive
Why Google's enterprise search is on a sunset march to the cloud
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Bloomberg
Beyoncé Boosted Red Lobster Sales by 33%
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New York Times
The Super Bowl Ad That Set Off Economic Alarm Bells
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CMO Today, Wall Street Journal
Omnicom CEO Says Too Early to Tell If 2016 Will Bring More Major Media Reviews
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Adweek
In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks
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Fortune
Here's Why France's Latest Demands Could Hammer Facebook's Business Model
Feb 09, 2016
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Adweek
Time Warner Cable Splits With Ogilvy After 12 Years
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Search Engine Land
Yahoo To Close BOSS (Build Your Own Search Service) Next Month
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Mobile Marketing Watch
Victoria’s Secret Sued for Sending 100 Unrequited Text Ads to California Man
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Sales Benchmark Index
Case Study: How Product Teams Create Value for Sales and Marketing
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iMedia Connection
Is WordPress the right fit for your website?