What We're Reading: Page 321
Industry reads hand-picked by our editors
Feb 29, 2016
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iMedia Connection
5 forces that are transforming travel marketing
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Pressboard
Only 3% of top publishers directly addressing ad blockers: Study
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VB
Sales tech is disrupting marketing’s role. Here’s how to share the pipeline
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Harvard Business Review
Making personalized marketing work
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ZDNet
Creating the marketing technology experience
Feb 26, 2016
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Digiday
Why the unexpected visual is the one secret to great advertising
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The Drum
What MWC taught us about the shifting power dynamic in mobile advertising
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Wired
You might not actually mind Facebook’s overhauled ads
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Ad Age
Salesforce marketing cloud up 31% in fourth quarter
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Forbes
Are marketing degrees a waste of money?
Feb 25, 2016
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Forbes
How to get more ROI from your email marketing
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Food Dive
Heads up: Coca-Cola transforms packaging into VR headset
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Venture Beat
Loyalty marketing platform Appcard raises $20M
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Ad Week
Search intent makes waves in social marketing
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CMO.com
What you need to know about account-based marketing
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Venture Beat
Marketing automation startup Salesmanago snags $6M in funding
Feb 24, 2016
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Ad Age
Ad blocker, ad sellers clash at Mobile World Congress
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Business Insider
Under Armour explains why it's moving more of its ad budget away from TV
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eMarketer
For influencer marketing, Instagram is the place to be
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Fortune
Marketing software analytics startup Quantifind raises $30M
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Ad Exchanger
Outdated marketing processes threaten revenue and customer engagement
Feb 23, 2016
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The New York Times
The ad blocking wars
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Fast Co.
Twitter snags former Apple PR exec
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Retail Dive
How Poshmark is driving 90% of sales from its mobile app
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Adweek
Is Publicis, Once a Voracious Predator, Now Prey?
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International Business Times
Music Industry Goes ‘Commercial’: This Time Everyone Loves It
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Venture Beat
Emotion vs. function: How Amazon made its game-changing Super Bowl ad
Feb 22, 2016
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Retail Dive: Marketing
Twitter now offers one-on-one communication with shoppers
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Financial Times
Media companies worried as ad blocking goes mobile
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ClickZ
Cognitive marketing: The impact of AI on advertising
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Entrepreneur
6 Athletes Who Lost Their Nike Endorsements
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AdExchanger
Inside Out: Intel Is Reinventing Itself With A Brand Overhaul
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Bloomberg Business
Verizon is counting on its new Go90 service to pull in ad revenue
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Mobile Advertising Watch
Tapjoy Partners with MoPub, Fyber, AerServ to Make Premium Ad Services Available on Its Monetization Platform
Feb 19, 2016
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Education Dive
U of Phoenix launches 'We Rise' ad campaign
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Digiday
Twitter is making it easier to direct message brands
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Retail Dive: Marketing
Nike drops boxer Pacquiao over anti-gay comments
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AdExchanger
The Boomerang Kids: Why Ad Tech Talent Is Going Back To Media Sales
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Marketing Land
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
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Bloomberg
AmEx Overhauls Management in $1 Billion Cost-Cutting Effort
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eMarketer
Most Digital Buyers Will Make Purchases via a Smartphone by 2017
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