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Courtesy of Herezie
Amazon Prime Video launches TikTok-exclusive series in France
"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind.
By Chris Kelly • March 4, 2021 -
Courtesy of Roku
Roku expands addressable advertising reach with Nielsen deal
The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.
By Chris Kelly • March 3, 2021 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
By Robert Williams • March 3, 2021 -
Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
By Robert Williams • March 2, 2021 -
Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney.
By Peter Adams • March 1, 2021 -
Retrieved from Lexus on March 01, 2021
Lexus leans into sneakerhead culture with car-inspired shoe, video series
In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.
By Robert Williams • March 1, 2021 -
Courtesy of Smirnoff
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.
By Robert Williams • March 1, 2021 -
Courtesy of RXBAR
ColumnCampaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.
By Natalie Black (Koltun) • Feb. 26, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Klarna
Klarna, Cosmopolitan co-host virtual shopping event
Next week's "Hauliday" event features a new livestream shopping element following a period of growth for payment platform Klarna.
By Tatiana Walk-Morris • Feb. 25, 2021 -
Courtesy of Walmart Cookshop
Walmart expands shoppable video hub with celebrity cooking shows
The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.
By Robert Williams • Feb. 25, 2021 -
Retrieved from PepsiCo on February 23, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.
By Peter Adams • Feb. 23, 2021 -
Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Courtesy of Chevrolet
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'
The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.
By Robert Williams • Feb. 22, 2021 -
Courtesy of Roku
Roku's revenue jumps 58% amid streaming video boom
Revenue that includes advertising sales surged 82% to $471.2 million as retailers like Walmart sought to reach holiday shoppers.
By Robert Williams • Feb. 19, 2021 -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021 -
Courtesy of Zaxby's
Zaxby's inspires random acts of kindness with TikTok challenge
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.
By Chris Kelly • Feb. 18, 2021 -
Study: Advertisers favor CTV buys with established media outlets over streaming startups
Concerns about brand safety and fraud have led the biggest video ad buyers to prefer expanding CTV options from major TV networks, per a survey.
By Robert Williams • Feb. 18, 2021 -
Courtesy of Jameson
Jameson pays drinkers to take time off on St. Patrick's Day
As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days.
By Chris Kelly • Feb. 18, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop, doubling as content studio
The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Jeep
Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?
The brand reinstated the spot to YouTube after the singer was cleared of a DWI, but the damage could already be done on the campaign's post-game legs.
By Peter Adams • Updated Feb. 25, 2021 -
Courtesy of Panda Express
Panda Express celebrates Lunar New Year with digital red envelopes
The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.
By Robert Williams • Feb. 11, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Kendall Davis/Marketing Dive
By the numbers: Super Bowl LV
The big game's ads, broken down by sentiment, social engagement and more.
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