Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Cacharel highlights body-positive message on Instagram, YouTube

The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.

By Robert Williams • March 10, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020

Wingstop pays fans to be walking billboards

The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo.

By Dianna Christie • March 10, 2020

Kool-Aid Man goes missing in new campaign

Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor.

By Dianna Christie • March 10, 2020

Nearly 80% of marketers want to work with microinfluencers

According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.

By Tatiana Walk-Morris • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

FTC fines detox tea company $1M over Instagram ads

The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Lexus rides with Malcolm Gladwell for podcast series

"Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.

By Robert Williams • March 6, 2020

Gen Z prefers influencers who could fit into their 'social bubble,' study says

Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

By Robert Williams • March 6, 2020

Ancestry opens archives to celebrate the history of women's suffrage

In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment's centennial.

By Dianna Christie • March 6, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Buffalo Wild Wings nixes experiential sleepover for March Madness

Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

By Dianna Christie , Natalie Black (Koltun) • Updated March 17, 2020

Godiva launches women empowerment program honoring its namesake

The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.

By Dianna Christie • March 5, 2020

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Victory Brewing promotes laughter amid tense times with comedy tour

The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

By Dianna Christie • March 3, 2020

Influencer budgets to grow as 65% of marketers track ROI, study says

Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.

By Robert Williams • March 3, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

Wendy's cooks up social media buzz with new breakfast menu campaign

In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch. 

By Robert Williams • March 3, 2020