Social Media: Page 70
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Coronavirus spurs drastic change in social media ads, study says
The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.
By Robert Williams • March 19, 2020 -
Courtesy of Hyundai
Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign
The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm.
By Dianna Christie • March 19, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Lay's on March 19, 2020
Lay's weaves brand into Snapchat series 'Endless'
The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.
By Robert Williams • March 19, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on black background". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Ad Council teams with government, media networks on coronavirus PSAs
Viacom and the nonprofit developed #AloneTogether, a social media campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream.
By Dianna Christie • March 18, 2020 -
Opinion
Your brand's real offering to Gen Z is community
Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel.
By Mary Noel • March 18, 2020 -
Report: Instagram plans to sell ads on IGTV video app
Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.
By Robert Williams • March 17, 2020 -
Travel industry slashes ad spending in half amid coronavirus
The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.
By Robert Williams • March 17, 2020 -
Permission granted by Chipotle
Chipotle tackles social distancing with virtual hangouts on Zoom
As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."
By Robert Williams • March 17, 2020 -
Apps will drive 25% of e-commerce traffic by 2020 holidays, study says
App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.
By Tatiana Walk-Morris • March 16, 2020 -
Courtesy of PepsiCo
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
By Dianna Christie • March 16, 2020 -
Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots
With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work.
By Dianna Christie • March 16, 2020 -
EMarketer: Coronavirus will slow 2020 ad spending growth to 7%
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
By Robert Williams • March 16, 2020 -
TikTok is the biggest advertiser on Snapchat, study says
The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.
By Robert Williams • March 16, 2020 -
Kantar: Public health memes proliferate on social media amid coronavirus
Many posts have emphasized the importance of taking health advice seriously.
By Robert Williams • March 16, 2020 -
American Kennel Club launches 1st national digital campaign
Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.
By Dianna Christie • March 13, 2020 -
TikTok owner shifts executives to boost overseas operations
ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app.
By Robert Williams • March 13, 2020 -
Courtesy of Snap
Snapchat rolls out Lens Web Builder for AR ads
The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.
By Robert Williams • March 12, 2020 -
Courtesy of Atom Tickets
Atom Tickets lets app users share moviegoing plans on Snapchat
An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.
By Robert Williams • March 12, 2020 -
Pixabay
Nintendo Switch, American Family ranked 'most beloved brands'
Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.
By Dianna Christie • March 12, 2020 -
Courtesy of PRNewsfoto/Mondelēz International, Inc.
Chips Ahoy brings back mascot after 6 years to promote mashup flavors
The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media.
By Dianna Christie • March 12, 2020 -
Half of Gen Z, millennials 'don't know how they'd get through life' without video
Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.
By Robert Williams • March 11, 2020 -
Acura cancels March Madness push featuring real-time ad edits
The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.
By Dianna Christie • Updated March 17, 2020 -
Courtesy of Poise
Poise and Busy Phillips speak frankly about bladder leakage in new campaign
The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.
By Dianna Christie • March 11, 2020 -
Opinion
Are shoppable ads hurting brands in the long term?
Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.
By Tamara Gaffney • March 11, 2020
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