Social Media: Page 35
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Courtesy of Pepsi
Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move
Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.
By Peter Adams • Aug. 18, 2021 -
Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC
The firm behind verticals like FailArmy licensed more than 2,000 video clips to advertising campaigns in 2020 alone.
By Peter Adams • Aug. 16, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Unsplash - Jakob Owens
Sponsored by Inmar, Inc.Myth busted — Yes, you can measure influencer activations
Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.
Aug. 16, 2021 -
Courtesy of Instagram
Instagram expands Shop tab ads globally, further building out e-commerce potential
Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.
By Asa Hiken • Updated Aug. 24, 2021 -
Google, TikTok increase privacy, safety protections for teens
Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook.
By Chris Kelly • Aug. 12, 2021 -
Permission granted by YouTube
YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts
A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.
By Peter Adams • Aug. 10, 2021 -
Unsplash.com/Joshua Sortino
Sponsored by imreSo predictable: Why social media has forever changed the newsroom
On the commonplace of predictability and content consumption when it comes to reaching our audience.
By Ben Ruoff, Vice President, Consumer Activation, imre • Aug. 9, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles
A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.
By Asa Hiken • Aug. 6, 2021 -
Retrieved from American Eagle Outfitters, Inc. on August 03, 2021
American Eagle debuts digital clothing on Bitmoji in creator-focused push
Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.
By Peter Adams • Aug. 5, 2021 -
Retrieved from FaZe Clan on August 04, 2021
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive.
By Peter Adams • Aug. 5, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Retrieved from Jack in the Box on August 03, 2021
Why Jack in the Box hosted a Comic-Con afterparty on Discord
As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.
By Chris Kelly • Aug. 3, 2021 -
Unsplash
Sponsored by Inmar IntelligenceHow to eliminate messaging uncertainty and drive sales
Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.
By Griffin Thomas • Aug. 2, 2021 -
Courtesy of Twitter
Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features
With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic.
By Chris Kelly • July 29, 2021 -
FG Trade via Getty Images
Facebook tightens ad targeting to protect privacy of young users
Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.
By Natalie Black (Koltun) • July 29, 2021 -
Courtesy of Instagram
E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.
New in-app shopping features have enticed consumers to shop as they scroll.
By Maria Monteros • July 29, 2021 -
Sean Gallup via Getty Images
Facebook revenue rises 56%, but ad-targeting headwinds loom large
Apple's tracking changes are expected to deliver a steeper blow in Q3 as the social networking giant begins its reinvention as "a metaverse company."
By Peter Adams • July 29, 2021 -
Courtesy of Express
Express pilots commission-based influencer program
Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.
By Tatiana Walk-Morris • July 27, 2021 -
Snap, Twitter see revenue jump as new features attract interest
Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand.
By Peter Adams • July 23, 2021 -
Courtesy of TikTok for Business
TikTok cuts out the middleman with Spark Ads sponsorship tool
Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.
By Natalie Black (Koltun) • July 22, 2021 -
Courtesy of Verishop
Verishop debuts social shopping experience with Snapchat
Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.
By Tatiana Walk-Morris • July 22, 2021 -
Courtesy of Grey Goose/Uninterrupted
Grey Goose serves up conversations with sports icons in new streaming series
"In the Moment" was developed with Uninterrupted, a production unit of LeBron James' media conglomerate, and will air across the Roku network.
By Peter Adams • July 21, 2021 -
Courtesy of Axe
Axe taps into crypto craze with 'dogecan' giveaways
The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media.
By Asa Hiken • July 21, 2021 -
Courtesy of Gen.G
Toyota deepens commitment to esports with Twitch stream doubling as virtual race
A collaboration with esports organization Gen.G, the 10-day competition arrives as Toyota changes its marketing plans around the Olympics.
By Asa Hiken • July 20, 2021 -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 19, 2021
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