Social Media: Page 214
-
Facebook hits 40M active small business pages
The social media site will launch the "Boost Your Business" event series and live chat support for clients.
By Wendy Parish • April 30, 2015 -
Cosmetic brand Nars inspires 26K tweets in 45 minutes with guerrilla marketing
The company's "Breakthrough" event showed the capabilities of the marketing tactics on social media.
By Wendy Parish • April 29, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Bud Light's new slogan to remove 'no from your vocabulary' causes major uproar
The company was quick to apologize for the marketing effort that "missed the mark."
By Wendy Parish • April 29, 2015 -
Twitter unveils promising deal with Google amid disappointing earnings report
Advertisers will be able to purchase Promoted Tweets through Google's DoubleClick.
By Wendy Parish • April 28, 2015 -
Twitter stock plummets after Q1 earnings miss
The disappointing results may put the social media site's prowess as an advertising platform into question.
By Emily Peiffer • April 28, 2015 -
Pinterest introduces 'Marketing Developer Partners'
The social site will open up API access to select social media management platforms.
By Wendy Parish • April 28, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Deep Dive
7 secrets to engaging employees in company social media strategy
Employers have a team of resources just waiting to be tapped.
By Wendy Parish • April 26, 2015 -
Facebook's 'Anthology' to pair advertisers with digital media partners
The new program aims to help brands improve their original video content.
By Wendy Parish • April 23, 2015 -
Should YouTube be worried about Facebook's 4B daily video views?
The social media site's numbers have jumped 1 billion since January and quadrupled since September.
By Wendy Parish • April 23, 2015 -
Deep Dive
Mind over marketing: 3 psychological studies that could help your social strategy
Advertising professionals need to understand the nuances of human behavior, both on and offline.
By Wendy Parish • April 22, 2015 -
Facebook's latest algorithm change could affect publishers
The tweaks will give more weight to friends' posts over those from publishers or brands.
By Wendy Parish • April 21, 2015 -
Twitter's new DM feature could open the door to spam
The direct message option has created concern about brands alienating users.
By Wendy Parish • April 20, 2015 -
Facebook triples amount of fake likes blocked before reaching Pages
The announcement boasts the social giant's claim that it is winning the battle against fraudulent activity.
By Wendy Parish • April 20, 2015 -
Twitter hopes homepage redesign will drive new user growth
Non-logged in users will now be met with a topics page that leads to public tweets.
By Wendy Parish • April 16, 2015 -
Global social media ad spending to rise 33% this year
eMarketer predicts the total will hit almost $23 billion by the end of 2015.
By Wendy Parish • April 16, 2015 -
Tumblr introduces 'Sponsored Day' ad
The new spot leaves advertising posts at the top of users' screens for 24 hours.
By Wendy Parish • April 16, 2015 -
Logo lunacy: Internet shifts campaign image criticism to Marco Rubio
Twitter users quickly pointed out the design fails to include Alaska and Hawaii.
By Wendy Parish • April 15, 2015 -
Deep Dive
Means to a trend: Brands that successfully capitalized on pop culture
Taking advantage of hot topics can have huge, but often fleeting, results for marketers.
By Wendy Parish • April 15, 2015 -
LinkedIn's new Elevate app empowers employees to share company content
The program offers tracking tools to measure the effectiveness of social shares.
By Wendy Parish • April 14, 2015 -
Hillary Clinton's campaign logo faces negative Internet reactions
Twitter was immediately abuzz with criticism of the design.
By Wendy Parish • April 14, 2015 -
Twitter rumored to be urging celebrities, publishers to switch from Meerkat
The aggressive tactics by the social media site further heat up the live-streaming rivalry.
By Wendy Parish • April 13, 2015 -
Social media, blogs have little impact on B2B buying process: Survey
Buyers report a large disconnect between what information they need and what vendors provide.
By Wendy Parish • April 10, 2015 -
Teens haven't unfriended Facebook yet
A new Pew Research Center study contradicts previous reports about the abandonment of the social media site.
By Wendy Parish • April 10, 2015 -
How LinkedIn's major purchase of Lynda.com could benefit marketers
The acquisition of the online education site will offer new data and insight opportunities.
By Wendy Parish • April 9, 2015
Previous
