Social Media: Page 213
-
Messaging app Kik making moves to expand publishing, brand deals
Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.
By Wendy Parish • May 19, 2015 -
T-Mobile pulls 'Promoted Trend' after #NeverSettleForVerizon backfires
Consumers called out T-Mobile over its #NeverSettleForVerizon ad campaign, but T-Mobile is far from the first brand to pay a hefty price for Prompted Trend ads and see the plan unravel.
By Wendy Parish • May 15, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
How 70 cents could be better than $1 for publishers on Facebook
Brands may have better success with Instant Articles if they let Facebook take the reins.
By Wendy Parish • May 15, 2015 -
Resurrected McDonald's Hamburglar's first Twitter video falls flat
The social media effort included a prolonged joke about the character's nagging wife.
By Wendy Parish • May 14, 2015 -
Ahalogy startup raises $8M to help brands manage Pinterest presence
The company provides software to more than 1,000 publishers and 40 marketers, including Kraft, Hallmark, and Pepsi.
By Wendy Parish • May 14, 2015 -
New Facebook ads offer option to call businesses directly
The function is an element of Facebook's "local awareness" initiative.
By Wendy Parish • May 13, 2015 -
Facebook brand engagement thrives despite drop in organic reach
Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year.
By Wendy Parish • May 13, 2015 -
BuzzFeed, New York Times pioneer Facebook 'Instant Articles' launch
Nine publishers are part of a new pilot program that hosts content directly on the site.
By Wendy Parish • May 13, 2015 -
Watch out Google: Facebook pilots mobile link search feature
Add a Link makes it easier for users to share content without leaving the social app.
By Wendy Parish • May 12, 2015 -
Snapchat vies for political ad dollars
The company poached Google ad exec Rob Saliterman to run the division's sales team.
By Wendy Parish • May 12, 2015 -
Deep Dive
LinkedIn lesson: 5 useful features marketers might be missing
Both recent additions and standard options are underused by ad professionals.
By Wendy Parish • May 11, 2015 -
Twitter bets on alternative ad strategy for Vine, Periscope
Instead of using traditional methods, the social media site will call on recently acquired Niche to help build up its revenue stream.
By Wendy Parish • May 8, 2015 -
Publishers on LinkedIn now have analytics
Detailed insight on post engagement now available through dashboard being rolled out today.
By Wendy Parish • May 8, 2015 -
Snapchat banking on video ads for 2 cents a view
Brands now have the option of 10-second video ads on the popular app.
By Wendy Parish • May 8, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Twitter CFO puts marketing team under his domain
Finance chief Anthony Noto moves the marketing team under his jurisdiction from the product team.
By Wendy Parish • May 7, 2015 -
Mobile Facebook users could take more control over News Feed
A test allows mobile users to override Facebook's algorithm to see more from chosen friends, pages.
By Wendy Parish • May 7, 2015 -
Is the McDonald's Hamburglar a hipster now?
The updated icon is confusing the Internet.
By Wendy Parish • May 6, 2015 -
IBM, Facebook team up to offer marketers best of both platforms
Marketing partnership will focus on product innovation.
By Wendy Parish • May 6, 2015 -
Promoted tweets halted after appearing near porn content
Nielsen pulled campaign after sponsored tweets appeared on adult feeds.
By Wendy Parish • May 5, 2015 -
Google mimics Pinterest with new feature
With "Collections," Google+ users can organize pages by topic.
By Wendy Parish • May 5, 2015 -
Brands may not need to choose between Facebook and YouTube for video
New report shows Facebook wins short game, but YouTube is better in the long-haul.
By Wendy Parish • May 4, 2015 -
Agency prolongs life of Meerkat live video streams
NYC-based Glow offers a DVR for Meerkat videos.
By Wendy Parish • May 4, 2015 -
Facebook 'Instant Articles' closer to launch
Publishers will be able to keep ad revenue from hosted content on the site.
By Wendy Parish • May 4, 2015 -
Twitter speeds up autoplay video ads release
Sources say autoplay videos could launch by the end of June.
By Wendy Parish • May 3, 2015
Previous
