Social Media: Page 210
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GE kicks off first-ever #DRONEWEEK on Periscope
What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope
By Natalia Angulo • July 20, 2015 -
Instagram set to open to all advertisers this fall with new features
Instagram has also named former Lucky Editor-in-Chief Eva Chen head of fashion partnerships
By David Kirkpatrick • July 20, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Marketers are still leery of Facebook video ads
Facebook has been making a major push for video and video ads on the platform, but marketers are still skeptical
By David Kirkpatrick • July 17, 2015 -
Wix.com
Wix integrates newsletter, promo product within Facebook
Wix ShoutOut allows users to create, share and send digital marketing collateral via Facebook ads
By David Kirkpatrick • July 15, 2015 -
Tumblr adds Crimson Hexagon as preferred data partner
Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data
By David Kirkpatrick • July 15, 2015 -
Facebook gives users a chance to customize their news feeds
The social network giant's latest move allows users to determine posts they see first, and brands a chance at top placement
By David Kirkpatrick • July 14, 2015 -
Snapchat promotes 'Discover' tab, increases visibility for brands
New layout in Snapchat pushes discovery forward, promoting branded content
By David Kirkpatrick • July 14, 2015 -
Video streaming platform Meerkat adds Facebook login option
By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.
By David Kirkpatrick • July 10, 2015 -
Twitter adds new features for mobile app marketers
Twitter’s new video tool showcases apps before installation.
By David Kirkpatrick • July 9, 2015 -
Facebook will stop charging marketers for 'social clicks'
Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.
By David Kirkpatrick • July 9, 2015 -
Report: Pinterest's active users grew 97% over last year
Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into
By David Kirkpatrick • July 9, 2015 -
Report: Snapchat looking to sign up celebrities
Snapchat already has celebrity users, but it has new focus to get celebrities more active on the platform
By David Kirkpatrick • July 9, 2015 -
Twitter looks to add birthdays to user demographics
Twitter is rolling out a new feature to entice users to provide their birthdays, adding more demographic data for advertisers.
By David Kirkpatrick • July 8, 2015 -
Continuing its focus on video, Facebook rolls out 'floating' feature
Facebook users can now detach videos from their news feed to simultaneously watch and scroll.
By David Kirkpatrick • July 8, 2015 -
Better ROI tracking would increase digital ad spend
Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.
By David Kirkpatrick • July 7, 2015 -
U.S. Women's team and sponsors both win at World Cup
Sponsors are cashing in on the USWNT World Cup victory.
By David Kirkpatrick • July 7, 2015 -
Real-time marketing is an effective strategy in terms of ROI
Research from Wayin found real-time marketing tactics helped customer relationships and engagement.
By David Kirkpatrick • July 6, 2015 -
Twitter unveils persona targeting, adds segmentation feature
Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.
By David Kirkpatrick • July 6, 2015 -
Social media winners? Media and entertainment
Research by SocialFlow found media and entertainment companies are excelling in their Facebook reach.
By David Kirkpatrick • July 6, 2015 -
Instagram is rapidly increasing its social reach
According to eMarketer, Instagram is poised to reach almost 56% of the social media audience by 2019.
By David Kirkpatrick • July 6, 2015 -
Facebook changes logo, reveals video ad revenue sharing plans
Key differences in the new Facebook logo? More white space and a rounded "a."
By David Kirkpatrick • July 2, 2015 -
Senior-level marketers aren't totally sure about social media
One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.
By David Kirkpatrick • July 2, 2015 -
Eight percent of Instagram accounts are run by bots
After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.
By David Kirkpatrick • July 2, 2015 -
Facebook is testing video ad pricing models
Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.
By David Kirkpatrick • July 1, 2015 -
Apple zigs quietly onto music streaming scene via social media
The California company's new social media campaign is a new page in the Apple playbook.
By David Kirkpatrick • July 1, 2015
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