Social Media: Page 209
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Celebrities can now live stream on Facebook – marketers have to wait
Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.
By David Kirkpatrick • Aug. 6, 2015 -
Salesforce introduces lineup of new Instagram marketing tools
Instagram also opened up its API on Tuesday to all brands, big and small.
By Natalia Angulo • Aug. 5, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
YouTube, Facebook metrics debate provides important viewership lesson
YouTube's viewership analytics teach marketers a valuable lesson in quality versus quantity.
By Isabella Alvarez • Aug. 5, 2015 -
Imgur
Imgur, 'Pinterest for guys,' takes promoted posts out of beta
The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.
By David Kirkpatrick • Aug. 5, 2015 -
Facebook is letting mobile app advertisers keep device-level data
Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.
By David Kirkpatrick • Aug. 5, 2015 -
Deep Dive
Why marketers should use data, multi-modal channels to their advantage
Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.
By David Kirkpatrick • Aug. 4, 2015 -
Facebook looks to leverage live events
Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.
By David Kirkpatrick • Aug. 4, 2015 -
Survey: Majority of marketers are concerned about deliverability
Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.
By David Kirkpatrick • Aug. 3, 2015 -
LinkedIn posts 33% Q2 revenue lift at $712 million, shares fall
LinkedIn’s Marketing Solutions grew 32% in Q2 to $140 million, representing 20% of sales, a similar figure to last year.
By David Kirkpatrick • July 31, 2015 -
Facebook, the alternative for TV advertisers?
As ad dollars continue to move online, for people that are between 25 and 34, TV ad campaigns may still be more effective.
By Isabella Alvarez • July 30, 2015 -
Snapchat experts are a growing trend
Brands and publishers are creating in-house teams and hiring outside experts to market on Snapchat.
By David Kirkpatrick • July 30, 2015 -
Facebook earnings beat as video products drive ad revenue growth
The social network giant logged a second-quarter beat, with strong demand for its video advertising products driving overall revenue growth.
By Natalia Angulo • July 29, 2015 -
Snapchat shakes up its Discover channel, traffic spikes for publishers
Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.
By Natalia Angulo • July 29, 2015 -
Martech partnership offers insight into Facebook topic data
Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.
By David Kirkpatrick • July 29, 2015 -
Google+ is not done, it's in a state of transition
Marketers and Google believe Google+ isn’t quite dead just yet.
By David Kirkpatrick • July 29, 2015 -
Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings
Shares of the micro-blogging network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.
By Natalia Angulo • July 28, 2015 -
Online ads literally have no 'viewable' standards
Depending on the platform or organization, what constitutes a viewable ad is a moving target.
By David Kirkpatrick • July 28, 2015 -
Fox Sports
Fox Sports launches multiplatform branded content distribution program
Fox Sports Engage will distribute content across social media platforms and offer advertisers guaranteed views.
By David Kirkpatrick • July 28, 2015 -
Instagram's mobile ad revenue set to explode
According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.
By David Kirkpatrick • July 28, 2015 -
Marketers are seeing big gains with personalization
Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.
By David Kirkpatrick • July 27, 2015 -
Twitter adds events to its targeting mix
Twitter’s latest ad feature helps marketers target live-event audiences.
By David Kirkpatrick • July 24, 2015 -
Yahoo still in financial turmoil
Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround
By David Kirkpatrick • July 22, 2015 -
Facebook's new video tool lets publishers customize distribution
In an ongoing focus on video, Facebook gives content creators more control with new tools
By David Kirkpatrick • July 22, 2015 -
Metrics matter when marketing with influencers
Marketers should put some rigor behind influencer-based marketing campaigns
By David Kirkpatrick • July 21, 2015 -
YouTube report finds 40 billion views for top 100 brands
Even though Facebook is courting them, top YouTube creators are sticking with the platform
By David Kirkpatrick • July 21, 2015
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