Social Media: Page 203
-
Publishers want Facebook to make ad changes with Instant Articles
Facebook’s Instant Articles publisher partners say they aren’t getting their expected ad revenue.
By David Kirkpatrick • Nov. 16, 2015 -
Deep Dive
How AvatarLabs created the first Snapchat 'Sponsored Lens' ad
To promote the "Peanuts Movie," 20th Century Fox ran the first ever Snapchat "Sponsored Lens" campaign and Marketing Dive has the inside scoop on how creative firm AvatarLabs built the ad.
By David Kirkpatrick • Nov. 16, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
6 advertisers are already testing Facebook's updated 360-degree videos
Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.
By David Kirkpatrick • Nov. 13, 2015 -
Deep Dive
I am 'NPR Chicken.' Here's how I got 1,200 Twitter followers in 2 days
A few lessons on how to capture lightning in a bottle — and why that lightning must be handled carefully.
By Randy Lilleston • Nov. 12, 2015 -
Bloomingdale's apologizes for holiday ad that some say suggests 'date rape'
The Bloomingdale’s ad in question features a man and woman with the tagline "Spike Your Best Friend’s Egg Nog When They’re Not Looking."
By David Kirkpatrick • Nov. 12, 2015 -
Activision
Snapchat now offers call-to-action ad unit
Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."
By David Kirkpatrick • Nov. 12, 2015 -
Facebook's Notify app is out, ready to take over users' home screens
Notify, the standalone app from Facebook that launched Wednesday, is Facebook’s latest move to become the go-to resource for news updates.
By David Kirkpatrick • Nov. 12, 2015 -
Instagram gives 40 martech firms stamp of approval with Partner Program
Instagram’s new Partner Program officially endorses 40 marketing tech companies in three categories: ad tech, community management and content marketing.
By David Kirkpatrick • Nov. 11, 2015 -
Facebook referral traffic to top 30 publishers plunges 32% since January
Facebook’s referral drop off is even more significant among its top 10 publishers, down almost 43% this year.
By David Kirkpatrick • Nov. 11, 2015 -
Pinterest debuts a visual search tool as it looks to reel in ad dollars
Pinterest’s latest user tool allows for viewers to find pinned products, and experts say this and othe recent changes are helping Pinterest secure its footing in the digital advertising space.
By David Kirkpatrick • Nov. 10, 2015 -
With video traffic spike, Snapchat looks to zoom past Facebook
Snapchat’s video views are getting close to Facebook’s numbers, with the Financial Times reporting the messaging platform's video views have tripled in the last six months.
By David Kirkpatrick • Nov. 10, 2015 -
Hallmark is going digital-only with its holiday marketing push
Part of Hallmark’s digital outreach is a Snapchat campaign with a geofiltered sponsorship.
By David Kirkpatrick • Nov. 9, 2015 -
Zynga opens up internal shop Studio E to help it drum up user interest
Five years ago, Farmville and CafeWorld were big, but now that Facebook’s user base has gone mobile, not so much.
By David Kirkpatrick • Nov. 9, 2015 -
Facebook looks to lure advertisers using mobile users' location data
Brick-and-mortar businesses will be able to target potential shoppers in and around stores with Facebook's latest ad offering: up-to-date geolocated demographics for targeted ads.
By David Kirkpatrick • Nov. 6, 2015 -
Booking.com wants to help Facebook improve its direct response ads
Booking.com is the largest spender on Google advertising, and would like for Facebook to improve its direct response game.
By David Kirkpatrick • Nov. 6, 2015 -
Facebook is launching its standalone news app next week
Notify, Facebook’s new standalone news app, will include content from media partners including Vogue, CBS, CNN and the Washington Post.
By David Kirkpatrick • Nov. 5, 2015 -
With eyes on mobile and video, Facebook hits 1B daily active users
The social media company reported that a whopping 78% of its ad revenue comes from mobile.
By Natalia Angulo • Nov. 5, 2015 -
Fotolia
Only 7% of marketers say creative assets are helping hit marketing goals: Survey
Research from Curalate and the Internet Marketing Association on how brands leverage images in their marketing also found most marketers want to tie visual content to specific channels.
By David Kirkpatrick • Nov. 4, 2015 -
Pinterest adds ecommerce feature 'Buyable Pins' to Android
Pinterest rolled out Buyable Pins on iOS this summer and has finally included the feature on Android devices as well.
By David Kirkpatrick • Nov. 4, 2015 -
Twitter replaces 'favorites' with 'likes' in bid for new users
The social media giant said the changes will make the user experience "easier and more rewarding," especially for newcomers.
By Davide Savenije • Nov. 3, 2015 -
YouTube pushes shoppable ads for product reviews and 'unboxing' videos
The holiday shopping season is here — and so are YouTube's clickable in-video ads.
By David Kirkpatrick • Nov. 3, 2015 -
Report: Snapchat in talks to rewrite its ad rules
The changes would increase the number of sponsorships on Discover media channels and the frequency at which users are served ads.
By David Kirkpatrick • Nov. 3, 2015 -
Instagram is testing a live events feature, offering self-serve carousel ads
Instagram tested out a curated live events feed over the weekend, similar to the new Twitter Moments. Separately, marketers will also soon be able to buy carousel ads on Instagram.
By David Kirkpatrick • Nov. 2, 2015 -
'The Peanuts Movie' is the first to test Snapchat's new Sponsored Lens
Snapchat sold its first Sponsored Lens ad to Twentieth Century Fox to promote the upcoming "Peanuts Movie" on Halloween.
By David Kirkpatrick • Nov. 2, 2015 -
Facebook unveils 'video light' ad unit called Slideshow
Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.
By David Kirkpatrick • Oct. 30, 2015
Previous
