Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Publishers will finally be able to link to content outside Snapchat

In a welcome change for Snapchat’s Discover partners, they can now link to their content outside of the platform, such as on Twitter and Facebook.

By David Kirkpatrick • Dec. 2, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Honda taps Twitter's Instant Win feature for its end-of-year marketing

Honda wants Twitter users to #OpenTheCheer with retweets to win instant prizes as well as the chance to win a new car.

By David Kirkpatrick • Dec. 1, 2015

Periscope is an untapped ad revenue source for Twitter

Marketers like the immediacy and urgency of Periscope, but so far Twitter hasn’t taken advantage of that interest.

By David Kirkpatrick • Dec. 1, 2015

20% of top-performing brands on Instagram mention deals: Study

Curalate research analyzing the top 1% of images by engagement rate found that a majority of the top-performing photos feature products within the context of environmental details.

By David Kirkpatrick • Dec. 1, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 1, 2015

10 Twitter accounts digital marketers should follow

Here's a list of 10 Twitter accounts to help you stay in the loop on the latest news, trends and more. 

By Natalia Angulo • Nov. 30, 2015

Snapchat snagged Apple's Beats for a Sponsored Lens

Beats ran a Black Friday Snapchat Sponsored Lens ad set to Drake’s music, becoming the first consumer brand with a campaign on the messaging apps' new ad offering.

By David Kirkpatrick • Nov. 30, 2015

Twitter has erased share counts from its social sharing buttons

Though Twitter announced dropping share counts from its social sharing buttons earlier this year, some publishers are dismayed it’s actually happened.

By David Kirkpatrick • Nov. 30, 2015

ANA members say third-party measurement should be 'table stakes'

In a survey of its members, the Association of National Advertisers found 97% believe all ad inventory should be measured by a third party.

By David Kirkpatrick • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

How brands can use social media chatter to reach holiday shoppers

As the lines between the beginning and end of the holiday season continue to blur, advertisers are embracing new strategies to attract and activate target audiences at just the right moments.

By Natalia Angulo • Nov. 24, 2015

Creative freedom trumps pay for most social media influencers: Survey

Seventy-seven percent of U.S. influencers polled by Crowdtap cited creative freedom as the main factor that influences whether they work with a brand more than once, even topping competitive compensation.

By David Kirkpatrick • Nov. 24, 2015

Macy's and Target are ramping up their social media holiday marketing campaigns

Thanks to Facebook, which is helping marketers specifically target users engaged with the holidays, as well as other social platform's holiday ad offerings, retailers are turning up their social media advertising this season.

By David Kirkpatrick • Nov. 24, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Facebook's latest targeting segment: Holiday shoppers

Facebook’s holiday shopping ad target segment will run from Thanksgiving to New Year’s Day.

By David Kirkpatrick • Nov. 23, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Snapchat is sniffing for political ad dollars

Snapchat has a pretty good campaign pitch for political advertisers – two-thirds of its millions of millennial users are potential voters.

By David Kirkpatrick • Nov. 20, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 19, 2015

The final push: A guide to holiday marketing

With the Black Friday and Cyber Monday rushing toward us, here are some last-minute tips you can add to your holiday marketing this year.

By David Kirkpatrick • Nov. 19, 2015

Black Friday social chatter up 20% over last year: Salesforce

Salesforce Marketing Cloud's Social Studio team is tracking conversations on social media ahead of the Black Friday shopping holiday weekend, and with less than two weeks to go, mentions are up 20% over last year.

By Natalia Angulo • Nov. 18, 2015

Coca-Cola looks beyond traditional social media for Journey's growth

As Facebook's referral traffic for publishers declines, Coca-Cola is looking to "alternative publishing environments," Doug Busk, Coca-Cola's director of digital and social media communications, told Digiday.

By Carolyn Heneghan • Nov. 17, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Snapchat to add the Wall Street Journal to its Discover portal

In a somewhat surprise move for both parties, the Wall Street Journal is set to become the newest Snapchat Discover channel.

By David Kirkpatrick • Nov. 16, 2015