Forecast: Native social ads are grabbing more mobile advertising dollars

Research from BIA/Kelsey found that native social ad spending is on the rise and its share of location-targeted mobile ads projected to increase from the current 20% to 28% by 2020.

By David Kirkpatrick • June 17, 2016

Research: Visual content drives social media engagement

Producing quality visual content is vital in maximizing engagement on social media platforms — and essential to reaching audiences on platforms such as Snapchat, Instagram and Pinterest.

By David Kirkpatrick • June 16, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Twitter enables brands to target ads based on emojis

By making emoji usage an ad targeting option, Twitter is essentially turning emojis into keywords.

By David Kirkpatrick • June 16, 2016

Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat partners with Oracle to prove its ads drive store sales

After a slow start in rolling out ad measurement options to the fast-growing social platform, Oracle now becomes Snapchat’s 10th measurement partner in the last 12 months. 

By David Kirkpatrick • June 16, 2016

Facebook's new ad tools track retail store visits and purchases

Many retailers have been struggling to connect offline and online channels, and Facebook's new ad features should help marketers bridge that gap. 

By David Kirkpatrick, Daphne Howland • June 15, 2016

Pinterest launches new ad targeting tools, including visitor retargeting

Marketers have three new targeting options on Pinterest: retargeting website visitors, lookalike targeting and comparing customer lists to new Pinterest users.

By David Kirkpatrick, Davide Savenije • June 15, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Microsoft to buy LinkedIn for $26.2B

Where LinkedIn goes from here is the subject of much speculation — and interest for marketers.

By Naomi Eide, Davide Savenije • June 13, 2016

Facebook rolls out 360 degree photos in news feeds

The feature allows Facebook users to upload a series of photos that the platform will stitch into a 360 degree image.

By David Kirkpatrick • June 13, 2016

eMarketer: Snapchat's user base to grow 27% this year, beating Twitter and Pinterest

Snapchat’s growth outpaces the mobile messaging category overall, and it will pass Twitter and Pinterest in users by eMarketer’s reckoning of the metric.

By David Kirkpatrick • June 13, 2016

Under Armour's new Steph Curry 'Chef' shoe gets roasted on social media

Under Armour's bid to rival Nike in the athletic footwear market took a hit after its latest shoe release was widely panned. 

By David Kirkpatrick • June 13, 2016

Study: Agencies choosing Instagram over Twitter for social campaigns

According to research from Comcast’s Strata unit, Facebook’s Instagram has become a more desirable social media channel for advertising than Twitter.

By David Kirkpatrick • June 13, 2016

Study: 82% of mobile sharing is through 'dark social'

Dark social is considered email, messaging and texting and was given the moniker because it is social sharing, but the medium isn’t trackable for social marketing campaign purposes.

By David Kirkpatrick • June 10, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

Study: 94% of women actively engage with brands online

Research from Influenster found that women are active in online brand engagement with 31% engaging daily with brands on at least two social media platforms.

By David Kirkpatrick • June 9, 2016

Twitter rolls out Insiders online focus group for marketers

Twitter Insiders is a program that includes more than 12,000 users who participate as a virtual panel for research studies.

By David Kirkpatrick • June 9, 2016

GE set to kick off Olympics-based 'Drone Week'

This year’s Drone Week will begin on June 13 and will feature live content filmed from drones that spotlights GE technology involved with the Summer Olympics.

By David Kirkpatrick • June 8, 2016

Social Bluebook helps brands budget for influencer campaigns

The search function is designed to help marketers evaluate how much influencers should be paid for branded content and other custom influencer marketing.

By David Kirkpatrick • June 8, 2016

Snapchat revamps Discover to boost publisher views

Design changes to the app include allowing users to subscribe to individual publishers on Discover and a fresh tiled look to the portal.

By David Kirkpatrick • June 8, 2016

Native ads come to chat app Viber

As chat apps continue to gain traction, what they will need to do to lure marketers is set themselves apart from the competition.

By David Kirkpatrick • June 7, 2016

Univision, Fox Sports turn to Twitter to stream Copa America highlights

Twitter may be facing investor questions, but it remains one of the go-to social media outlets for sports.This particular campaign falls under the Twitter Amplify advertising unit.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016