Why Facebook's algorithm update hurts marketers

The latest change to Facebook’s news feed algorithm will emphasize users’ friends posts, inherently de-emphasizing posts from publishers and brands.

By David Kirkpatrick • June 30, 2016

Yelp launches 'Knowledge' program to provide deeper analytics and insights

The program will allow brands and franchises to go beyond reviews to get a more holistic sense of location performance and customer sentiment, something Yelp considers to be more social analytics than reputation management.

By David Kirkpatrick • June 29, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Snapchat ads coming down in cost, thanks to API

Snapchat has long been known for its expensive ads compared to other social media platforms, but recent moves indicate it's ready to start playing nice with brands that want to reach its youth-heavy audience

By David Kirkpatrick • June 29, 2016

Pinterest launches shopping cart, visual search in e-commerce push

The new features bring the social platform closer to the e-commerce functionality offered by Amazon and Google. 

By David Kirkpatrick, Dan O'Shea • June 29, 2016

Twitter releases Dashboard tool for small businesses

Twitter Dashboard is designed to help businesses of all sizes connect with customers and effectively schedule tweets.

By David Kirkpatrick • June 29, 2016

LinkedIn rolls out programmatic display ads

On the heels of its acquisition by Microsoft, LinkedIn announced it will begin selling desktop display ads programmatically through open and private auctions.

By David Kirkpatrick • June 29, 2016

Huffington Post's custom-built Snapchat button drives 140% lift in followers

Snapchat is notable among social media platforms for not making it easy for publishers and marketers to drive website visitors to content on its app.

By David Kirkpatrick • June 29, 2016

The value of human interaction: Why digital isn't always better

In the current digital climate, what does it take for brands to form long-lasting customer relationships?

By Natalia Angulo • June 29, 2016

Twitter launches stickers

The social platform described its sticker feature as a “new, visual spin on the hashtag.”

By David Kirkpatrick • June 28, 2016

Facebook rolls out featured event recommendations curated by humans, not an algorithm

The featured events are a new way for Facebook users to find suggestions for local events. 

By David Kirkpatrick • June 28, 2016

Report: Twitter close to announcing new live video deals

Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."

By David Kirkpatrick • June 27, 2016

Instagram rolls out 'Picked for you' video recommendations

The new feature comes as an organizing algorithm on the “explore” tab.

By David Kirkpatrick • June 24, 2016

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016

Twitter, Vine extend video lengths to 140 seconds

It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.

By David Kirkpatrick • June 22, 2016

Instagram reaches 500M users

Instagram also boasts 300 million daily active users, with the vast majority of its users coming from outside the U.S.

By David Kirkpatrick • June 22, 2016

4 views: What the Microsoft-LinkedIn deal means for marketers

Microsoft caught the marketing world by surprise by spending $26 billion to purchase B2B platform LinkedIn. Marketing Dive found out what 4 industry players had to say about the deal.

By David Kirkpatrick • June 21, 2016

Study: One-third of 16-34 year-olds are social media influencers

Social influencers have emerged as powerful channels for marketers, but measurement is a challenge.

By David Kirkpatrick • June 21, 2016

Twitter bets on machine learning with Magic Pony acquisition

An investor in the machine learning company says the acquisition is primarily driven by Twitter's video strategy, but also hints at the platform's ambitions in virtual reality and augmented reality. 

By David Kirkpatrick • June 21, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Facebook to start clearly marking branded Instant Articles as native ads

Native ad formats have blurred the line between branded and editorial content, and Facebook now hopes to better distinguish between those two types of content with this latest move.

By David Kirkpatrick • June 20, 2016

Study: 59% of readers will share this link on social media without actually reading it

After tracking shares and clicks of five major news sources during a month, researchers found that more users shared the news than actually clicked on it — by a wide margin.

By David Kirkpatrick • June 20, 2016

Facebook to launch new mobile tools for marketers

With the features launching at Cannes Lions this week, Facebook marketers will soon be able to create and launch ad campaigns with nothing more than a smartphone. 

By David Kirkpatrick • June 20, 2016

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016