Tumblr to start displaying ads across blogs

Tumblr has been looking to reboot its advertising business since struggling after its acquisition by Yahoo in 2013.

By David Kirkpatrick • July 28, 2016

Reddit's new ad program will let brands sponsor organic posts

In a world rife with ad clutter and ad blocking, Reddit hopes it can thread the needle by giving users the experience they want while still offering marketers valuable advertising opportunities.

By David Kirkpatrick • July 28, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Twitter launches marketing campaign to reintroduce brand to new users

Twitter has a 90% brand recognition rate across the world, but some people who recognize the brand still don't understand what it means to use Twitter. 

By David Kirkpatrick • July 26, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016

eMarketer: 68% of all social ad dollars will go to Facebook in 2016

In an online ecosystem struggling with ad blocking, the social media giant is keenly aware it needs to provide users with a good experience, while also giving advertisers a bang for their buck. 

By David Kirkpatrick • July 26, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016

Instagram promotes new business tools for brands

With business pages, customers will have easy access to contact information for brands, while marketers will get access to data on visitors and followers to help refine their marketing campaigns on Instagram.

By David Kirkpatrick • July 25, 2016

Is Twitter's turnaround working? Study predicts platform's user base to grow 11% in 2016

It's still too early to tell, but it looks like Twitter's strategy under Jack Dorsey may be starting to pay off.

By David Kirkpatrick • July 25, 2016

Snapchat adds Bitmoji support for snaps and chats

After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation. 

By David Kirkpatrick • July 22, 2016

Spotify launches programmatic audio advertising

Brands will be able to target based on the music streaming service's demographic data and music playlists. 

By David Kirkpatrick • July 21, 2016

Twitter testing Featured Tweets tab on brand pages

The new feature will allow brands and publishers to curate a collection of featured tweets.

By David Kirkpatrick • July 21, 2016

Facebook Messenger hits 1B monthly active users

Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.

By David Kirkpatrick • July 21, 2016

GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016

Twitter inks NBA deal to live stream exclusive video content

While struggling with stagnant user growth and weak ad revenues in the last year, Twitter's live streaming prowess could help revitalize the social platform. 

By David Kirkpatrick • July 20, 2016

How millennial women plan to watch the Olympics

NBC will provide live digital coverage of every Olympic event except for the opening ceremonies, but research suggests millennial women plan to watch on linear TV. 

By David Kirkpatrick • July 20, 2016

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

New data shows how Facebook and Instagram users are different

Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users. 

By David Kirkpatrick • July 15, 2016