Twitter opens Moments to influencers and brands

The curated tweets section of Twitter has previously been limited to its internal curation team, but the company is now hoping crowdsourcing could help the feature take off with users. 

By David Kirkpatrick • Aug. 10, 2016

NBC sees strong Olympics viewership for digital streams

The network's traditional TV broadcast may have taken a hit over tape delays and ad interruptions, but its digital live streams boast positive numbers.

By David Kirkpatrick • Aug. 9, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

NBCUniversal plans mini-TV shows for Snapchat

The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.

By David Kirkpatrick • Aug. 9, 2016

FTC cracking down on disclosures in paid influencer posts

While the agency previously issued guidelines on native ads and social media disclosures, it plans to get more serious about enforcement.

By David Kirkpatrick • Aug. 9, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Instagram Stories taps Facebook data for feed algorithm

Based on engagement data from Facebook and Instagram, the algorithm will order Stories according to how likely users are to check them out. 

By David Kirkpatrick • Aug. 8, 2016

Pinterest to launch native video tool

Retailers will soon be able to create how-to videos that provide tips and show off products to potential shoppers.

By Corinne Ruff • Aug. 5, 2016

Facebook, Twitter launch new tools for users to enjoy the Olympics

While users will flock to social media to enjoy the weeks-long real-time event, marketers should be careful not to run afoul of the U.S. Olympic Committee's regulations. 

By David Kirkpatrick • Aug. 5, 2016

Twitter's new ad format incentivizes users to tweet about brands

The company is building on its conversational ads by launching a new “Instant Unlock Card” feature worldwide that offers users exclusive content — if they tweet about a brand first.

By David Kirkpatrick • Aug. 5, 2016

Facebook to offer new 'shop' section on brand Pages

New sections are expected to be available for all brands in the coming weeks.

By David Kirkpatrick • Aug. 5, 2016

Facebook rolls out new ad-free Pages for brands

The new design brings desktop Pages more in line with the mobile experience, providing brands with a call-to-action button under the profile image and an upgraded tab navigation.

By David Kirkpatrick • Aug. 5, 2016

Report: Snapchat influencers start disclosing sponsored posts

While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.

By David Kirkpatrick • Aug. 4, 2016

NFL becomes first pro sports league to get Snapchat Discover channel

Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.

By David Kirkpatrick • Aug. 4, 2016

Instagram takes page from Snapchat with new 'Stories' feature

Facebook and Instagram have flipped the script on Snapchat by essentially recreating its unique Stories feature. It even has the same name. 

By Davide Savenije , David Kirkpatrick • Aug. 3, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

LinkedIn launches its first video feature in news feed

The B2B social network invited more than 500 influencers to create 30-second, Q&A-style videos for the platform.

By David Kirkpatrick • Aug. 3, 2016

Facebook testing ads on Facebook Live video streams

The social network is testing mid-roll video ads instead of pre-roll ads, which CEO Mark Zuckerberg previously said harm the user experience. 

By David Kirkpatrick • Aug. 3, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Study: Two-thirds of users 'likely' to seek Olympics content on Facebook and Instagram

While social media platforms want to remind marketers the Olympics offer them a real-time marketing opportunity, marketers should be careful not to run afoul of the U.S. Olympic Committee's social media rules.

By David Kirkpatrick • Aug. 2, 2016

Twitter upgrades measurement tools in Ads Manager

As data management becomes increasingly important for marketers, Twitter hopes to make marketers' lives easier by bringing greater flexibility and customization to its campaign reports.

By David Kirkpatrick • Aug. 2, 2016

Facebook plans to enter search advertising business

With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google. 

By David Kirkpatrick • Aug. 1, 2016

USOC warns brands not to reference Olympics on social media

A blackout period for Olympics-related social media posts runs through August 24 for all brands that are not official sponsors of the Games.

By David Kirkpatrick • Aug. 1, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

Report: 24% of digital ad budgets go to social media

Due to a lack of measurement, advertisers spend on social primarily for branding, not to drive sales. 

By David Kirkpatrick • July 29, 2016