Social Media: Page 179
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Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
Report: Is Anthony Noto the real person running Twitter?
The exec's role is expanding as he spearheads major initiatives like live streaming.
By David Kirkpatrick • Dec. 7, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook previews pending new features including GIFs in comments
From location requests to AI-enabled photo albums, the next-gen functionality looks both user and marketer friendly.
By David Kirkpatrick • Dec. 7, 2016 -
Report: WPP's ad spend on Snapchat reaches $70M
Facebook is worried about the competitor’s growth, per the CEO of the world's largest advertising company.
By Chantal Tode • Dec. 7, 2016 -
Disney, Twitter bring Star Wars marketing into theater lobbies
Social buzz for Rogue One gets a real world activation.
By Peter Adams • Dec. 5, 2016 -
Report: Facebook Collections designed to curate news similar to Snapchat Discover
The new feature is the social network's latest attempt to address the growth in viral fake content.
By Chantal Tode • Dec. 5, 2016 -
Twitter gains new VP of product from Yes acquisition
Former Yes CEO Keith Coleman has filled the long-vacant key position.
By David Kirkpatrick • Dec. 5, 2016 -
Snapchat Discover's publisher views are down
Changes to where stories appear have reduced some viewership numbers by one-third.
By David Kirkpatrick • Dec. 5, 2016 -
Deep Dive
Twitter's role as second-screen leader is under attack
Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social.
By David Kirkpatrick and Chantal Tode • Dec. 5, 2016 -
Holiday season starts slow with 9% drop in ad spend
Retailers’ ad budgets are in transition as shopping behaviors change.
By Chantal Tode • Dec. 5, 2016 -
Daily Mail writes off Elite Daily acquisition as viral content wanes
Less than two years after purchasing the buzz-driven site, the Daily Mail is taking a $31 million loss.
By David Kirkpatrick • Dec. 2, 2016 -
Shell, Screen Gems run novel Snapchat campaigns
Two separate marketing efforts illustrate how brands might reach the platform's audience beyond its current ad formats.
By David Kirkpatrick • Dec. 2, 2016 -
Can AI help Facebook police offensive content?
A new machine-driven program hopes to monitor live video streams for unsavory material.
By Peter Adams • Dec. 2, 2016 -
Snapchat expands STATS partnership to bring more data points to sports fans
Additional stats will now be provided on top of shareable sports scores.
By David Kirkpatrick • Dec. 1, 2016 -
Twitter goes 'Rogue One' with Star Wars live streaming event
People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook Messenger builds virtual arcade with Instant Games
Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook rolls out mobile Creative Hub for all marketers
Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.
By David Kirkpatrick • Nov. 30, 2016 -
Pepsi levels up with Facebook Messenger chatbot game
The effort is a holiday-themed extension of this year's PepsiMoji campaign.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Snickers to take over WWE's YouTube page in WrestleMania promotion
The candy maker partnered with the wrestling organization for a number of tie-ins.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Bud Light bridges digital, in-store experiences with new Super Bowl promo
Fans who find one of 37,000 gold cans can win a prize.
By David Kirkpatrick • Nov. 28, 2016 -
Questions linger over how much ad revenue fake news generates for Facebook
Data from BuzzFeed News found pre-election fake news stories often received more attention than editorial from legitimate sites.
By David Kirkpatrick • Nov. 28, 2016
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