Social Media: Page 178
-
Facebook voices commitment to audio with new live service
BBC World Service and Harper Collins are among the first to test Live Audio on the social platform.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook reveals fourth major metrics mishap
ComScore pointed out the issue after publishers discovered iPhone traffic for Instant Articles was underreported.
By David Kirkpatrick • Dec. 19, 2016 -
Twitter finds new use for Vine
In an about-face, the company now looks to repurpose the video-looping app for its main platform.
By David Kirkpatrick , Peter Adams • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Facebook prohibits 'disputed' posts from being promoted or made into ads
Posts deemed fake by third-party fact-checkers will be flagged.
By Chantal Tode • Dec. 15, 2016 -
IAB addresses gap between marketing opportunities, know-how for messaging apps
Several key trends in digital marketing are driving the interest in messaging.
By Chantal Tode • Dec. 15, 2016 -
Deep Dive
The state of social media in 2016
While the “social” part of social media has long been integral to many consumers’ daily lives, 2016 was the year the “media” half of the equation found itself in the spotlight.
By David Kirkpatrick • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
Bacardi spins interactive DJ campaign on Instagram Stories
The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables.
By David Kirkpatrick • Dec. 14, 2016 -
Deep Dive
The year of the #sponsored post
Social influencers proved to be one of the most essential — and controversial — marketing tactics of 2016. Where are they going next?
By Peter Adams • Dec. 14, 2016 -
Shazam brings music ID ability directly to Snapchat
Users can now identify and share music in-app as Snap looks to expand its reach.
By David Kirkpatrick • Dec. 14, 2016 -
Brands find a way to keep working with Twitter
The social media platform is losing pull with advertisers, but marketers still rely on it for customer service.
By David Kirkpatrick • Dec. 13, 2016 -
Facebook seeks new head of news
Facing heavy criticism for supporting misinformation, the company aims to appoint someone to better handle its media partnerships.
By David Kirkpatrick • Dec. 13, 2016 -
YouTube, Elton John team up for global talent competition
Building closer ties with the music industry is a key goal for the social video platform.
By David Kirkpatrick • Dec. 13, 2016 -
L'Oréal
L'Oréal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Twitter to kill off lead generation campaigns early next year
The company will shift its focus to improving other performance offerings.
By Chantal Tode • Dec. 9, 2016 -
Facebook admits to flubbing more metrics, outlines potential fixes
Fixing the misallocation of data on Facebook Live could increase post reactions by 500%.
By Peter Adams • Dec. 9, 2016 -
Facebook rolls out app marketing tools for the holidays
With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.
By David Kirkpatrick • Dec. 9, 2016 -
FCC under Trump could roll back some internet oversight
The Federal Communications Commission may take a radically different stance toward internet regulation starting next year.
By David Kirkpatrick • Dec. 8, 2016 -
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Properties like Adult Swim and TBS are creating programming specifically for Snapchat.
By Peter Adams • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016
Previous
