Social Media: Page 175
-
Snapchat expands ad tech to enable self-serve buying
Any brand can now leverage the platform's API in an approach that emulates major platforms.
By David Kirkpatrick • Feb. 1, 2017 -
Study: Most viewers interested in streaming Super Bowl over watching on cable
Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online.
By David Kirkpatrick • Feb. 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook greatly expands third-party measurement partnerships
Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative.
By Peter Adams • Jan. 31, 2017 -
Report: Is Instagram Stories stealing some of Snapchat's thunder ahead of IPO?
TechCrunch reports Instagram's copycat feature is winning users and social talent over from its obvious inspiration.
By David Kirkpatrick • Jan. 31, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Kia to debut Super Bowl ad on Facebook Messenger
As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.
By David Kirkpatrick • Jan. 31, 2017 -
Snapchat parent company expected to publicly file for IPO this week
The move would put the startup on track for a planned initial public offering of stock in March.
By David Kirkpatrick • Jan. 30, 2017 -
Google Creative Commons License
Nielsen: Gen X more active than millennials on social media
New research goes against the going wisdom that younger users are more glued to their screens.
By David Kirkpatrick • Jan. 30, 2017 -
Twitter's new Explore tab puts emphasis on live video
Moments is being folded into the new mobile app feature, where users can more easily search for trends and news.
By David Kirkpatrick • Jan. 27, 2017 -
McDonald's
McDonald's taps iMessage app, social media to give away secret sauce
Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment.
By David Kirkpatrick • Jan. 27, 2017 -
Facebook boosts longer videos in algorithm change
The previous ranking system punished longer videos.
By David Kirkpatrick • Jan. 27, 2017 -
Toyota taps IBM Watson for personalized Rav4 campaign
The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.
By David Kirkpatrick • Jan. 27, 2017 -
Facebook tests Stories on its mobile app
The move follows the significant success of Instagram's Snapchat lookalike feature.
By David Kirkpatrick • Jan. 26, 2017 -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Facebook's Trending topics shift from viral to corroborated news
Will users look elsewhere for their daily dose of sensational content?
By Chantal Tode • Jan. 26, 2017 -
Instagram Stories goes global with live video
As the format has proven to be popular with users, the platform is looking to engage on a broader scale.
By David Kirkpatrick • Jan. 25, 2017 -
Report: Snapchat seeks high-value ad sales commitments from WPP, Omnicom
The platform is reportedly asking for upfront deals of up to $200 million from several advertising conglomerates.
By David Kirkpatrick , Chantal Tode • Jan. 25, 2017 -
PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Live Snapchat content and a new branded series are just part of the massive rollout.
By Peter Adams • Jan. 24, 2017 -
WarnerBros/Snap
Warner Bros. first to tap Snapchat's puzzle-game lens
Selfie filters for the upcoming "King Arthur: Legend of the Sword" feature a timed puzzle game.
By David Kirkpatrick • Jan. 24, 2017 -
Snapchat cracks down on clickbait, fake news
Cleaning up Discover content could make the feature more appealing to marketers ahead of the platform's planned IPO.
By David Kirkpatrick • Jan. 24, 2017 -
Report: No, teens are not abandoning Facebook
New research finds that around two-thirds of teens report using Facebook daily and that number may be growing.
By David Kirkpatrick • Jan. 23, 2017 -
LinkedIn streamlines search in desktop revamp
The new look also adds a real-time messaging interface.
By David Kirkpatrick • Jan. 20, 2017 -
LinkedIn teams with DataSift for user analytics
Marketers gain access to aggregated insights about users' interests and how they are engaging with content on the platform.
By David Kirkpatrick • Jan. 19, 2017 -
Deep DiveWhy are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Snapchat offers sequential ads, targeting based on offline purchases
Two separate pieces of news show how the platform continues to get more brand friendly.
By David Kirkpatrick • Jan. 19, 2017
Previous
