Social Media: Page 174
-
Study: User-generated content drives higher Facebook engagement than ads
The findings suggest marketers are better served by focusing on content from customers and influencers following several news feed algorithm changes.
By David Kirkpatrick • Feb. 14, 2017 -
Report: Twitter plans major retool of its ad business
Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.
By Peter Adams • Feb. 14, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
More than a gimmick? How emojis might find lasting marketing appeal
Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging.
By David Kirkpatrick • Feb. 14, 2017 -
'Saturday Night Live,' A+E Networks stake out more Snapchat content
The A+E deal brings unscripted series to the platform.
By David Kirkpatrick • Feb. 13, 2017 -
Facebook bows to pressure, commits to MRC verification
P&G recently made verification a condition of getting its business and now Facebook is falling in line.
By Chantal Tode • Feb. 10, 2017 -
Snapchat Discover picks up Entertainment Weekly, Essence
The Time Inc. publications join sister title People with a presence on the growing platform.
By David Kirkpatrick • Feb. 10, 2017 -
Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live
A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.
By David Kirkpatrick • Feb. 9, 2017 -
Pinterest deepens retail integrations with new visual search tech
A second new feature, "Shop the Look," lets users track down and purchase items they've seen in Pins.
By David Kirkpatrick , Peter Adams • Feb. 9, 2017 -
Twitter's ad revenue shrinks in bleak Q4
Despite myriad belt-tightening efforts over the past several months, the company appears to be in a more desperate state than ever.
By Peter Adams • Feb. 9, 2017 -
Oreo dunks itself in digital via mobile, social and in-person activations
A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel.
By Chantal Tode • Feb. 9, 2017 -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
TV brands looking to extend reach, content turn to Snapchat
The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series.
By David Kirkpatrick , Peter Adams • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
WhatsApp beta tests live location tracking
Facebook recently ended exact location sharing on its main platform.
By David Kirkpatrick • Feb. 6, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017 -
Deep Dive
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing
TV spots this year cost up to $5 million a pop, but the big game is no longer limited to big brands or lavish budgets.
By Peter Adams • Feb. 6, 2017 -
Snap Inc. partners with IPG's R/GA Ventures accelerator program
Up to 10 startups that are innovating in the mobile marketing space will participate.
By David Kirkpatrick , Peter Adams • Feb. 3, 2017 -
Deep Dive
Snap Inc. provides first real peek into monetization, strategy with SEC filing
Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising.
By Chantal Tode • Feb. 3, 2017 -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Study: Influencer marketing spending on the rise for brands already involved
Half of brands spending in this area will increase their budgets significantly this year.
By David Kirkpatrick • Feb. 2, 2017 -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat wants its Lenses to better recognize landscapes
Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.
By David Kirkpatrick • Feb. 2, 2017 -
Report: Facebook developing set-top box app for premium video content
As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.
By Peter Adams • Feb. 1, 2017 -
Snapchat rolls out Snapcodes that directly link to websites
The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties.
By David Kirkpatrick • Feb. 1, 2017 -
Uber struggles to convince riders not to #DeleteUber
Under fire for associations with Trump and perceived "strike breaking," the ride-hailing brand is shifting ad strategy to save face. It doesn't appear to be working.
By David Kirkpatrick • Feb. 1, 2017
Previous
