Social Media: Page 145
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Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad
More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.
By Erica Sweeney • March 26, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Facebook puts data privacy burden on developers, but Mozilla still pulls ads
Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.
By Chantal Tode , Erica Sweeney • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
Chipotle taps former Taco Bell exec as CMO
At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.
By Erica Sweeney • March 21, 2018 -
Getty Images
Report: Facebook faces FTC probe over handling of user data
The social giant's rough week continues, as CEO Mark Zuckerberg and COO Sheryl Sandberg were also reportedly absent for an internal briefing about its role in the Cambridge Analytica scandal.
By Erica Sweeney • March 21, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Deep Dive
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
Both companies are thinking about values-based marketing in less piecemeal terms as young consumers demand their brands stand for something, with successful results.
By Peter Adams • March 19, 2018 -
Travel Oregon looks to lure visitors with lushly animated 'Only Slightly Exaggerated' campaign
A fantastical 90-second short is supported by immersive content, GIFs and additional animations focused on the state's seven tourism regions.
By Erica Sweeney • March 19, 2018 -
Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
'Bridezillas' pop-up museum boosts WE tv social engagement by 178%
Among the content generated from the experience, 60% came from Instagram, and the total effort earned the network 800 million impressions.
By Erica Sweeney • March 19, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018 -
Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer
Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador.
By Erica Sweeney • March 16, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018 -
United Airlines sees 140% increase in negative social chatter after dog dies on flight
The brand continues to be the most talked-about airline on social media, dominating 89% of the conversation.
By Erica Sweeney • March 15, 2018 -
Dos Equis tries to keep things 'Interesante' without Most Interesting Man
A new campaign encourages beer drinkers to embellish their own feats, and is supported with digital, social and out-of-home activations.
By Erica Sweeney • March 15, 2018 -
Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience
"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.
By Erica Sweeney • March 15, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018 -
Getty Images
OpinionAdvertisers, get off your agency's back!
Agency-client relationships need transparency, agility and autonomy to deliver great work, writes Agency Mania Solutions's Bruno Gralpois.
By Bruno Gralpois • March 14, 2018 -
John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon
The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes.
By Erica Sweeney • March 13, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018
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