Social Media: Page 144
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Dove teams with Cartoon Network to support young peoples' self-esteem
A two-year effort with "Steven Universe" includes animated shorts, a music video and an e-book, all supported by scientific evidence around body image.
By Erica Sweeney • April 5, 2018 -
Bud Light calls the Masters' 'dilly dilly' ban an act of 'tyranny'
The beer brand promised to send 1,000 T-shirts to the golf tournament in a decree stating, "For if thou cannot say Dilly Dilly, thou can still wear Dilly Dilly."
By Erica Sweeney • April 4, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
The North Face pledges equal representation for women in ads
The Move Mountains initiative celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
Zuckerberg: Facebook will not make GDPR its global privacy standard
The company will work on its own global version, which will be "in spirit" with GDPR, its chief executive said in a Reuters interview.
By Alex Hickey • April 4, 2018 -
'Friends,' 'Full House' intros re-imagined as 8-bit animations for 'Ready Player One' promo
Warner Bros. is riding the '80s and '90s nostalgia craze with clips posted on YouTube, Facebook and Snapchat.
By Erica Sweeney • April 4, 2018 -
Google parent shifts basis of revenue metrics to cost-per-impression instead of clicks
Most marketers already purchase ads based on impressions instead of clicks, while the cost-per-click rate has been declining for Google in Alphabet's recent earnings reports.
By Erica Sweeney • April 3, 2018 -
Mountain Dew shakes up Baja Blast's return with bungalow stunt
The PepsiCo brand's offer of a chance to stay at a Mexican getaway exclusively stocked with the popular flavor suspiciously disappeared from Craig's List.
By Erica Sweeney • April 3, 2018 -
Report: Facebook will require certified consent when targeting ads via email data
An in-development Custom Audiences certification tool will require marketers to guarantee that any email addresses used for targeting were obtained legitimately.
By Erica Sweeney • April 2, 2018 -
Waldo hides in Google Maps for April Fools' prank
The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game.
By Erica Sweeney • April 2, 2018 -
Heineken lands in hot water again, this time over use of 'beer girls'
International health organization Global Fund is ending its partnership with the brewer, which follows a controversy last week where the brand had to pull an ad accused of racism.
By Erica Sweeney • April 2, 2018 -
Mercedes-Benz recruits rocker Henry Rollins to challenge ideas of toughness
A new branded content series includes podcasts and a one-hour TV documentary where the music icon addresses stereotypes around van owners.
By Erica Sweeney • April 2, 2018 -
LinkedIn
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
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Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Brands can take emotional appeals to millennials too far
Ace Metrix found that the age group appreciates hearing about brand values but is put off by suggestions to embody them or take actions like volunteering.
By Erica Sweeney • March 29, 2018 -
Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."
By Erica Sweeney • March 28, 2018 -
Peeps names Energizer Bunny as 'celebrity creative director,' just in time for Easter
As part of the April Fools' prank, the Energizer Bunny will assume full creative control in Peeps production, including by giving some products a new look.
By Erica Sweeney • March 28, 2018 -
Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist
In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.
By Erica Sweeney • March 28, 2018 -
TradeStation's barbershop pop-up features blue hair, trading competition
The online brokerage firm hopes to grab the attention of those passing through NYC's Oculus train station with an experience that offers a chance to get a fresh look.
By Erica Sweeney • March 27, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Old Spice fits a full-size scented paper blazer into GQ print ad
The campaign developed by Wieden + Kennedy promotes the brand's new Red Collection and pokes fun at traditional fragrance marketing.
By Erica Sweeney • March 26, 2018
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