No US team, no problem: Breaking down this year's World Cup advertising

Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.

By Sean Gibbons • July 13, 2018

How Pepperidge Farm drove 8x lift in social engagement for Milano cookie

Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.

By Chris Kelly • July 12, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Nesquik celebrates 70th anniversary with pop-up Milk Stop experience

The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.

By Erica Sweeney • July 12, 2018

Report: Target's invite-only app lets superusers work with designers

The app is said to look like Instagram, complete with large square photos in an endless feed.

By Robert Williams • July 12, 2018

Snapchat users who watch 'The Darkest Minds' trailer get Pandora access

Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film. 

By Robert Williams • July 12, 2018

Tracking Q2's biggest stories and ad spend's 'tug of war'

Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.

By Sean Gibbons • July 12, 2018

Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign

The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors. 

By Erica Sweeney • July 12, 2018

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Coke debuts 'One Last Summer' docuseries on Gen Z

The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.

By Erica Sweeney • July 10, 2018

Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018

Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week

The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.

By Erica Sweeney • July 10, 2018

Evian replaces babies with influencers in latest 'Live Young' campaign

Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials. 

By Erica Sweeney • July 10, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Coca-Cola, 7-Eleven partner on World Cup mobile promotion

7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.

By Robert Williams • July 6, 2018

Report: Reddit plans to lure advertisers with new offerings

The site has shared case studies from clients like Duracell, Toyota, Coca-Cola and JetBlue with ad agencies, according to CNBC.

By Erica Sweeney • July 6, 2018

Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs

Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."

By Erica Sweeney • July 5, 2018