NBA taps MGM Resorts as first official gambling partner

The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.

By Erica Sweeney • Aug. 1, 2018

Menswear startup tailors app to pick clothes based on Spotify tastes

Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.

By Robert Williams • July 31, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Study: Facebook drops off list of most innovative tech brands

Results from a new consumer survey place Amazon, Apple and Google at the top. 

By Erica Sweeney • July 31, 2018

Comic Dive: Whack-A-Mark

Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up?

By John Hazard and Lisa Burdige • July 31, 2018

How Big Food drives impulse buys online

Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.

By Emma Liem Beckett • July 30, 2018

Aerie mimics UGC to boost authenticity on YouTube

"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.

By Natalie Black (Koltun) • July 30, 2018

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.

By Erica Sweeney • July 30, 2018

Viacom acquires Gen Z-focused digital media company AwesomenessTV

AwesomenessTV currently reaches 158 million unique users and has relationships with brands including Gatorade, Hollister and Invisalign.​

By Erica Sweeney • July 30, 2018

How the music industry can set the tempo for brand experiences

Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.

By Stefan Tauber • July 30, 2018

Snapchat pilots 'Storytellers' program matching top influencers with advertisers

Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.

By Robert Williams • July 27, 2018

Facebook snaps up messaging company Redkix to strengthen Workplace

The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities. 

By Erica Sweeney • July 27, 2018

Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows

Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.

By Robert Williams • July 26, 2018

Why Facebook's revenue growth decelerated in Q2 and will slip further in H2

While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was. 

By Erica Sweeney • July 26, 2018

Why trolling IHOP isn't the same as snacking on Papa John's woes

Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool.

By Chris Kelly • July 26, 2018

Mobile commerce startup shutters after failing to deliver

Unlike other doomed shopping apps, Grabble still has investment money that its co-founders intend to use to start another business.

By Dan Alaimo • July 25, 2018

PepsiCo replaces Coke at Madison Square Garden, ending 100-year run

The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers. 

By Erica Sweeney • July 25, 2018

Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports

The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.

By Robert Williams • July 25, 2018

Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses

LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.

By Erica Sweeney • July 25, 2018

Ryan Reynolds brings wit to Peak Games' performance marketing campaign

The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.

By Robert Williams • July 25, 2018

Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs

The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

By Erica Sweeney • July 25, 2018

DoorDash aims to 'do good' with social sweepstakes, murals in hipster hot spots

The strategy merges out-of-home advertising with Instagram to raise awareness of restaurant food waste.

By Robert Williams • July 24, 2018

YouTube app tests Explore tab to drive video discovery

Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.

By Robert Williams • July 24, 2018

Walmart adds influencer content to product pages

Some info pages now include photos and recipes from bloggers, but it's not clear how much the subtle changes will move the needle.

By Daphne Howland • July 24, 2018

Honda dings 'meh' hybrid alternatives in new campaign for the Insight

"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.

By Erica Sweeney • July 24, 2018

Sprout Social forges deeper integration with Pinterest

The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.

By Dan O'Shea • July 23, 2018