Tazo spills the tea on camping experience with 'Drag Race' star

The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.

By Erica Sweeney • Oct. 25, 2018

Facebook seeks to entice Gen Z with music-sharing in Stories, profiles

The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.

By Robert Williams • Oct. 25, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Rimmel leverages AI-powered tool to fight beauty cyberbullying

The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.

By Erica Sweeney • Oct. 24, 2018

SoundCloud brings music sharing to Instagram Stories

By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.

By Robert Williams • Oct. 24, 2018

Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Planters taps into craft beer craze with peanut-flavored IPA

The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign. 

By Jessi Devenyns • Oct. 24, 2018

Patagonia endorses 2 political candidates in its brand marketing

In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website.

By Erica Sweeney • Oct. 23, 2018

Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.

By Erica Sweeney • Oct. 23, 2018

Budweiser helps recount the Atlanta Hawks' 50-year history through new content series

The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.

By Erica Sweeney • Oct. 23, 2018

P&G reports strong sales growth, despite cutting marketing spend by 6%

One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.

By Erica Sweeney • Oct. 22, 2018

Chipotle promises year of free 'booritos' in Instagram costume contest

Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.

By Robert Williams • Oct. 22, 2018

How to create memorable experiential campaigns during the holidays

Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.

By Shane Schick • Oct. 22, 2018

Reese's, K9 Advantix top YouTube's 6-second ad leaderboard

Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."

By Robert Williams • Oct. 22, 2018

Why it's no longer 'Facebook or nothing' for holiday mobile ads

As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.

By Kayla Matthews and Chantal Tode • Oct. 22, 2018

Study: 52% of Gen Z males prefer nontraditional sports

The cohort reports being frustrated that traditional sports are overloaded with marketing messages.

By Erica Sweeney • Oct. 19, 2018

EMarketer: Mobile ad spend set to trump all traditional media by 2020

Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.

By Robert Williams • Oct. 19, 2018

Subway drafts NBA players for trivia challenge on Instagram

Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.

By Robert Williams • Oct. 19, 2018

Adidas drops new shoe in Instagram Stories music video

The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.

By Robert Williams • Oct. 19, 2018

Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'

Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.

By Robert Williams • Oct. 19, 2018

Facebook takes aim at clickbait, exaggerated and 'spammy' ads

Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.

By Erica Sweeney • Oct. 18, 2018

MTV's 'The Real World' gets second life on Facebook Watch

The reboot is Facebook's latest move to build out its video streaming service with original programming.

By Robert Williams • Oct. 18, 2018

Dunkin' kicks off Halloween costume contest on Instagram

The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.

By Robert Williams • Oct. 18, 2018

Facebook denies fresh claims that it sat on faulty video metrics info

The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.

By Peter Adams • Oct. 17, 2018

Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says

During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.

By Erica Sweeney • Oct. 17, 2018

Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts

Revamped features boosted clicks on products to retail sites by 40% last quarter.

By Robert Williams • Oct. 17, 2018