Social Media: Page 124
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Tazo spills the tea on camping experience with 'Drag Race' star
The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.
By Erica Sweeney • Oct. 25, 2018 -
Facebook seeks to entice Gen Z with music-sharing in Stories, profiles
The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.
By Robert Williams • Oct. 25, 2018 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Rimmel leverages AI-powered tool to fight beauty cyberbullying
The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.
By Erica Sweeney • Oct. 24, 2018 -
SoundCloud brings music sharing to Instagram Stories
By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.
By Robert Williams • Oct. 24, 2018 -
Facebook revamps Messenger app with focus on simplicity
The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.
By Robert Williams • Oct. 24, 2018 -
Planters taps into craft beer craze with peanut-flavored IPA
The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign.
By Jessi Devenyns • Oct. 24, 2018 -
Patagonia endorses 2 political candidates in its brand marketing
In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website.
By Erica Sweeney • Oct. 23, 2018 -
Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says
Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.
By Erica Sweeney • Oct. 23, 2018 -
Budweiser helps recount the Atlanta Hawks' 50-year history through new content series
The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.
By Erica Sweeney • Oct. 23, 2018 -
P&G reports strong sales growth, despite cutting marketing spend by 6%
One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.
By Erica Sweeney • Oct. 22, 2018 -
Chipotle promises year of free 'booritos' in Instagram costume contest
Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.
By Robert Williams • Oct. 22, 2018 -
Deep Dive
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
By Shane Schick • Oct. 22, 2018 -
Reese's, K9 Advantix top YouTube's 6-second ad leaderboard
Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."
By Robert Williams • Oct. 22, 2018 -
Deep Dive
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
By Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018 -
Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018 -
Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018 -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018 -
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018 -
Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018 -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018