Social Media: Page 123
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Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback
Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options.
By Erica Sweeney • Nov. 2, 2018 -
Adobe: Shoppers consult social media less amid eroding trust in platforms
Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.
By Robert Williams • Nov. 1, 2018 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Report: Alcohol brands return to Snapchat
Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.
By Robert Williams • Nov. 1, 2018 -
Allbirds invites fans to 'meet' their shoes with interactive experience
The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.
By Erica Sweeney • Nov. 1, 2018 -
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018 -
How Bonobos grows brand purpose following its controversial sale to Walmart
Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship.
By Peter Adams • Nov. 1, 2018 -
NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk
The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.
By Erica Sweeney • Oct. 31, 2018 -
Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says
Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.
By Erica Sweeney • Oct. 31, 2018 -
Facebook doubles down on Stories as revenue growth hits 6-year low
New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.
By Erica Sweeney • Oct. 31, 2018 -
Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience
Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.
By Erica Sweeney • Oct. 31, 2018 -
Mini revs up test drives with on-demand Twitter signups
Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.
By Robert Williams • Oct. 31, 2018 -
Why the fierce battle between direct and traditional brands isn't so clear-cut
At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.
By Peter Adams • Oct. 31, 2018 -
Column
Comic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige • Oct. 30, 2018 -
Google's interest-focused Discover feed makes mobile web debut
The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.
By Robert Williams • Oct. 30, 2018 -
BrewDog Airlines offers group travel experience for craft brewer's fans
The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.
By Erica Sweeney • Oct. 30, 2018 -
IHOP gets in the holiday spirit with Grinch-inspired menu, ads
A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.
By Erica Sweeney • Oct. 30, 2018 -
Travelocity hosts Instagram contest to hype AR Roaming Gnome
The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience.
By Robert Williams • Oct. 30, 2018 -
Q&A
Mars Wrigley's chief Halloween officer answers our burning candy marketing questions
In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.
By Peter Adams • Oct. 30, 2018 -
Snapchat integrates Amazon's Twitch for new desktop camera app
The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.
By Robert Williams • Oct. 29, 2018 -
Nike SNKRS drop snafu angers iOS users
A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.
By Dan O'Shea • Oct. 29, 2018 -
Avenue Stores taps influencers, shoppable Instagram Stories in app refresh
The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.
By Robert Williams • Oct. 29, 2018 -
Levi's, Disney test Snapchat social commerce
Shoppers at the jean maker's Orlando store can "try on" a limited-edition Mickey Mouse hat with an AR lens and order through the social app.
By Robert Williams • Oct. 29, 2018 -
Perrier, SodaStream promote alternative Halloween costume ideas
The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso.
By Erica Sweeney • Oct. 29, 2018 -
Deep Dive
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018 -
Snap's Q3 revenue grows 43% despite losing 2M users
While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.
By Robert Williams • Oct. 26, 2018