Mobile: Page 92
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Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 7, 2019 -
New York Times will end in-app programmatic ads
The newspaper wants to prevent slower download times that interfere with the user experience as paid circulation continues to drive revenue growth.
By Robert Williams • Nov. 7, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
LG Mobile Communications
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 7, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
By Robert Williams • Nov. 7, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 6, 2019 -
Vans
Vans turns up the volume with custom Spotify playlists
The "Off the Wall Wednesday" playlist features a curated selection of music based on a user's listening history.
By Robert Williams • Nov. 6, 2019 -
Coke brings cartoon polar bears to life with AR-activated cans
In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.
By Robert Williams • Nov. 6, 2019 -
Spalding
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 6, 2019 -
YouTube
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 6, 2019 -
AdTheorent
Travel Texas boosts tourist visits 25% with 360-degree mobile ads
Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.
By Robert Williams • Nov. 6, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Johnnie Walker
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 5, 2019 -
Burger King
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 5, 2019 -
Facebook rebranding unites family of apps amid antitrust scrutiny
A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp.
By Robert Williams • Nov. 5, 2019 -
Betabrand begins livestreaming product drops
The online retailer now lets customers comment and react to its latest styles while they shop.
By Robert Williams • Nov. 4, 2019 -
Adobe
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 4, 2019 -
Trek rolls out branded podcast with Brett Favre, Bo Jackson interviews
Audio series "Better with Bikes" will focus on star athletes and personalities who share a passion for riding.
By Robert Williams • Nov. 4, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 4, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 1, 2019 -
Smartphone shopping to see 20% lift this holiday season
Adobe Analytics anticipates online spending will surpass $143.7 billion, with substantial growth for mobile commerce.
By Lisa Rowan • Nov. 1, 2019 -
Mobile brand hubs, audio identities will power 2020 trends, report says
Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.
By Robert Williams • Nov. 1, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 1, 2019 -
Haribo
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 1, 2019
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