Mobile: Page 91
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Snap
Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Mobile video ad inventory jumps 31% as viewership grows, study says
Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.
By Robert Williams • Nov. 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
By Robert Williams • Nov. 13, 2019 -
Walmart
Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart.
By Krishna Thakker • Nov. 13, 2019 -
Meow Mix
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Doritos
Deep DiveThe ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Google
Google plans to tag websites that don't download quickly
New badges may show a warning that notifies people of slower website speeds on a mobile device.
By Robert Williams • Nov. 12, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
Weather Channel
CVS sponsors Weather Channel app's Flu Insights alerts
IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
By Lisa Rowan • Nov. 11, 2019 -
Lime
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019 -
Dole serves native content as sponsor of Taste of Home's new baking site
With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.
By Dianna Christe • Nov. 11, 2019 -
Peter Adams for Marketing Dive
TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
By Robert Williams • Nov. 11, 2019 -
Spotify
Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
By Robert Williams • Nov. 11, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Getty Images
Local mobile, social ad sales to near $45B by 2024, forecast says
Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.
By Robert Williams • Nov. 8, 2019 -
Aeropostale
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 8, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 8, 2019 -
'Men in Black' AR game goes offline for real-world rewards
The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.
By Robert Williams • Nov. 8, 2019 -
Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
By Robert Williams • Nov. 8, 2019 -
Sally Beauty expands AI try-on tech to 500 stores
The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.
By Lisa Rowan • Nov. 7, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 7, 2019
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