Mobile: Page 87
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Amazon shares secret 'Star Wars' video via app, Alexa
Customers can find the landing page by saying, "Alexa, the Force will be with you always."
By Robert Williams • Dec. 13, 2019 -
Conductor buys content firm back from WeWork
The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.
By Dianna Christie • Dec. 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Disney+ secures $20M in app revenue in 1st month
The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.
By Robert Williams • Dec. 12, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 12, 2019 -
Messenger
'Star Wars' is Messenger's 1st branded chat theme
Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.
By Robert Williams • Dec. 12, 2019 -
Jimmy John's expands loyalty rewards program nationwide
Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.
By Robert Williams • Dec. 12, 2019 -
5G adoption will be hampered by costly phones, NPD study says
Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD's Mobile Connectivity Report.
By Robert Williams • Dec. 11, 2019 -
Hudson plans mobile app to extend reach beyond airports
A new "Hudson Blue" app aims to connect travelers with stores by offering more information about products and promotions.
By Robert Williams • Dec. 11, 2019 -
Tommy Hilfiger
Instagram Stories see 70% surge in ad spend
Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.
By Robert Williams • Dec. 11, 2019 -
Caribou Coffee boosts ROI with revamped loyalty program
The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.
By Robert Williams • Dec. 11, 2019 -
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.
By Dianna Christie • Dec. 10, 2019 -
Thai Phi Le
Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
By Robert Williams • Dec. 10, 2019 -
Walgreens and Neil Patrick Harris offer holiday advice in social content
The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.
By Robert Williams • Dec. 10, 2019 -
TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
Aviation Gin
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 9, 2019 -
Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos
Still in testing, Cameo replaces the faces of people in videos with personal headshots.
By Robert Williams • Dec. 9, 2019 -
YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
By Robert Williams • Dec. 9, 2019 -
'Star Wars' footage will debut as 'Fortnite' in-game exclusive
The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.
By Robert Williams • Dec. 9, 2019 -
Dive Awards
Campaign of the Year: Burger King's 'Whopper Detour'
A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.
By Natalie Koltun • Dec. 9, 2019 -
Social Media Today
Dive Awards
Technology of the Year: Checkout on Instagram
Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.
By Natalie Koltun • Dec. 9, 2019 -
Industry Dive
Dive Awards
Executive of the Year: Chris Brandt, Chipotle
Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.
By Chris Kelly • Dec. 9, 2019 -
Peter Adams, Marketing Dive
Dive Awards
Disruptor of the Year: TikTok
The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.
By Chris Kelly • Dec. 9, 2019 -
Burger King
Dive Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
By Natalie Koltun • Dec. 9, 2019 -
Kendall Davis / Mobile Marketer
Dive Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
Dec. 9, 2019 -
Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 6, 2019
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