Mobile: Page 85
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Snickers
Deep DiveEsports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Sponsored by Virginia Wesleyan University3 email marketing tips to increase engagement
The trick with email marketing is converting email opens into successful sales and brand loyalty.
Jan. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase
Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.
By Peter Adams • Jan. 6, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Splenda hijacks Golden Globe chatter on social media
The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.
By Robert Williams • Jan. 6, 2020 -
Neutrogena's Skin360 app ditches hardware with new AI features
Powered by Perfect's YouCam, the updated app lets smartphone users scan their face and get personalized recommendations without camera attachments.
By Robert Williams • Jan. 6, 2020 -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Koltun • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
UFC teams with Snapchat on original Discover shows, Stories
"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.
By Robert Williams • Jan. 3, 2020 -
HBO
HBO gifts fans of 'His Dark Materials' personalized sculptures
The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.
By Robert Williams • Jan. 2, 2020 -
Instagram's @shop celebrates astrology with #AstroWeek2020 products
The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
e.l.f.
E.l.f. Cosmetics boosts mobile clicks 17.6% via personalized product tips
Adding a "You May Love" section of recommended items garnered a CTR lift of more than 23%.
By Lisa Rowan • Jan. 2, 2020 -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
By Chris Kelly • Jan. 2, 2020 -
Honda
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
'Funko Pop!' mobile game acquired with marketing in mind
N3twork will develop the mobile game that features characters from movies made by Universal Pictures and DreamWorks Animation.
By Robert Williams • Dec. 23, 2019 -
News Corp Australia
News Corp boosts brand engagement 8X by turning social posts into digital ads
Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Cody Boteler/Marketing Dive
Mobile location data practices scrutinized in NY Times exposé
The newspaper publisher obtained a leaked dataset from sources at a location data company who were alarmed at how the data might be abused.
By Robert Williams • Dec. 20, 2019
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