Mobile: Page 50
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Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant
Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Courtesy of McDonald's
McDonald's continues celebrity menus with reggaeton star J Balvin
With drive-thru, digital and delivery as bright spots during an otherwise tough period, the chain continues to target young, digitally savvy diners.
By Aaron Baar • Oct. 6, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Wikimedia
Orbitz celebrates LGBTQ History month with virtual city tours
As the pandemic limits travel, the booking site enlisted influencers such as Lance Bass and Todrick Hall to share recommendations on Instagram.
By Robert Williams • Oct. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Courtesy of Walt Disney Television
'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.
By Robert Williams • Oct. 5, 2020 -
Opinion
Why retailers should study the social commerce playbook
Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.
By Geoffroy Martin • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Nextdoor, Inc.
Party City tapped by Nextdoor for Halloween AR 'treat map'
The collaboration could inspire families to celebrate Halloween in a way that follows social distancing guidelines during the pandemic.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Amazon Alexa blog on October 01, 2020
Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home
With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Mars Wrigley
Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars
Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.
By Aaron Baar • Oct. 2, 2020 -
Google offers $1B in licensing payments for news in olive branch to publishers
Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.
By Robert Williams • Oct. 2, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Walmart
Walmart to revamp 1K stores with mobile app in mind
Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.
By Ben Unglesbee • Oct. 1, 2020 -
Retrieved from Taco Bell Corp. on October 01, 2020
Taco Bell sets up personalized taco gifting service ahead of holiday rush
Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations.
By Peter Adams • Oct. 1, 2020 -
Courtesy of Danone North America
Oikos yogurt turns grocery carrying into a TikTok challenge
By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.
By Robert Williams • Oct. 1, 2020 -
Courtesy of Home Depot
Home Depot's loyalty update gets mobile-first treatment
New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.
By Robert Williams • Oct. 1, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle sells out of QR-enabled shirts to drive voter registration
Unique branded merchandise becomes a mechanism for political engagement during an election year when younger generations are a bigger constituency.
By Robert Williams • Oct. 1, 2020 -
Retrieved from Google on August 28, 2020
Advertisers care more about transparency in TV upfronts than timing, study finds
While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.
By Aaron Baar • Oct. 1, 2020
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