Mobile: Page 49
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Retrieved from Wendy's on October 13, 2020
Wendy's coupon gets more valuable with each retweet
The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.
By Robert Williams • Updated Oct. 14, 2020 -
Natalie Koltun/Marketing Dive
Amazon brings delivery boxes to life with AR Halloween activities
First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.
By Robert Williams • Oct. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of NowThis
P&G, Bank of America sponsor first virtual event by NowThis
The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.
By Robert Williams • Oct. 13, 2020 -
Courtesy of PRNewsfoto/The Kroger Co.
Kroger turns photos into recipes with AI-powered Twitter tool
Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.
By Sam Silverstein • Oct. 13, 2020 -
Retrieved from Infiniti on October 12, 2020
Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive
As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.
By Peter Adams • Oct. 12, 2020 -
Christopher Doering
GoPuff raises $380M for expansion, names C-suite execs
Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.
By Robert Williams • Oct. 12, 2020 -
Courtesy of Trolli
Trolli debuts video game to win over young consumers
Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.
By Tatiana Walk-Morris • Oct. 12, 2020 -
YouTube expands shopping tools with video creators before holidays
A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.
By Robert Williams • Oct. 12, 2020 -
Retrieved from Lifewtr on October 12, 2020
Lifewtr boosts digital gallery of Black art with Instagram contest
PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.
By Robert Williams • Oct. 12, 2020 -
Courtesy of 1800 Tequila
1800 Tequila immerses Snapchat users in AR artwork
With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.
By Robert Williams • Oct. 12, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
By Peter Adams • Oct. 9, 2020 -
Retrieved from Snap on October 09, 2020
Snapchat turns London street into AR playground with Local Lenses
City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Twitter
ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'
"Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Oreo
Oreo supports LGBTQ pride with social giveaway of rainbow cookies
The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.
By Robert Williams • Oct. 9, 2020 -
Pixabay
5G phone sales nearly quintuple market share in US
Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.
By Robert Williams • Oct. 9, 2020 -
Permission granted by Uber Eats
Uber Eats revamp looks to improve restaurant discoverability
New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.
By Julie Littman • Oct. 8, 2020 -
Christopher Doering
Mondelez CFO redirecting travel, real estate funds to marketing
After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said.
By Jane Thier • Oct. 8, 2020 -
Courtesy of Orbit Gum
Orbit Gum matches with Tinder on chatbot to keep dating clean
Users of the dating app can respond to off-color messages with a video of comedian Chris Parnell asking them to "Keep It Clean."
By Robert Williams • Oct. 8, 2020 -
Retrieved from YinzCam on October 08, 2020
LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations
Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance.
By Robert Williams • Oct. 8, 2020 -
Courtesy of Theraflu
Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities
The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.
By Robert Williams • Oct. 8, 2020 -
Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.
By Aaron Baar • Oct. 7, 2020 -
Courtesy of Nextdoor
Nextdoor teams with Uberall to boost local businesses' visibility
Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.
By Robert Williams • Oct. 7, 2020 -
Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant
Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.
By Robert Williams • Oct. 7, 2020
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