Mobile: Page 46
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Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
Courtesy of O'Doul's
O'Doul's and Match connect for sober-curious virtual dates
AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date.
By Chris Kelly • Jan. 14, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of FIFA
FIFA teams soccer players with musicians in new podcast series
The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming.
By Robert Williams • Jan. 14, 2021 -
Courtesy of White Castle
White Castle revamps Valentine's Day event with drive-in, carhop service
Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.
By Robert Williams • Jan. 13, 2021 -
Courtesy of Anheuser-Busch
Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve
Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones.
By Robert Williams • Updated Jan. 8, 2021 -
Courtesy of WW
WW pumps up app-based membership with podcasts, virtual experiences
The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.
By Chris Kelly • Jan. 7, 2021 -
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.
By Peter Adams • Jan. 7, 2021 -
Retrieved from Sensor Tower on January 06, 2021
Consumers spent over $100B on mobile apps in 2020, study finds
TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.
By Tatiana Walk-Morris • Jan. 7, 2021 -
Courtesy of eBay Inc.
EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes
The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.
By Robert Williams • Dec. 23, 2020 -
Courtesy of Burger King
Burger King sends customers $1 via Venmo to push new value menu
A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
By Peter Adams • Dec. 21, 2020 -
Retrieved from Snapchat on July 30, 2020
Snap teams with Unity to expand ad reach on mobile games
Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.
By Robert Williams • Dec. 18, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.
By Peter Adams • Dec. 17, 2020 -
Courtesy of NYX Professional Makeup
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Uber Eats
Uber now lets businesses offer branded vouchers for rides, meals
Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers.
By Robert Williams • Dec. 15, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
John Hazard and Lisa Burdige
49% of podcast fans approve of ads, but volume concerns grow
More than one-third of respondents think podcasts carry too many ads, though a new report found no meaningful change in ad-skipping behavior.
By Peter Adams • Dec. 10, 2020 -
Retrieved from BlueJeans on April 17, 2020
App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile
As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.
By Chris Kelly • Dec. 10, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
John Hazard and Lisa Burdige
Deep DiveFacebook antitrust cases could accelerate power balance shift for social media
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
By Peter Adams • Dec. 10, 2020 -
Unsplash / maliha
Sponsored by AdjustApp advertising on iOS 14: How to secure user opt-in
Make sure your company is ready for iOS 14 and learn the best methods for securing user opt-in.
Dec. 10, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of The Wendy's Company
Wendy's teams with Uber Eats on customized menus for Twitch gamers
The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.
By Robert Williams • Dec. 8, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020
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