Mobile: Page 39
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Courtesy of Arby's
Arby's serves up AI app to identify French fry variety
Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.
By Natalie Black (Koltun) • July 15, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Permission granted by 7-Eleven
7-Eleven to launch Slurpee into space in a nod to its delivery service
By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space.
By Asa Hiken • July 13, 2021 -
NFL extends Twitter pact with big plans for platform's audio feature Spaces
The league is the first to offer sponsored Twitter Spaces after working with Clubhouse around the draft this year.
By Peter Adams • July 9, 2021 -
Brookfield Properties opens AR ad inventory across 100-plus shopping malls
The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space.
By Asa Hiken • July 9, 2021 -
Courtesy of NYX Professional Makeup
NYX pilots new social commerce tech with TrillerTV makeup challenge
In a live show, viewers could shop products via a new click-to-purchase tool and enter an SMS contest to win a call with NSYNC's Lance Bass.
By Natalie Black (Koltun) • July 8, 2021 -
Permission granted by Playco
AMC gamifies 'The Walking Dead' with instant play on Facebook
Easter eggs and encounters with notable characters are featured in a promotional game ahead of the show's final season.
By Asa Hiken • July 8, 2021 -
Courtesy of Kraft Heinz Canada
6 campaigns that stood out amid H1 growth in mobile usage, app spending
Popular apps in the audio, social and video categories are driving growth and opening ways for brands like Chipotle, Heinz and Burger King to reach people.
By Robert Williams • July 8, 2021 -
Dunkin' drives audio ad results by matching background music to listeners' tastes
The tool developed by AI Music and now exclusively available on AdsWizz's platforms helps brands reduce production times and intrusiveness.
By Peter Adams • July 8, 2021 -
Courtesy of BLK
Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'
To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up."
By Chris Kelly • July 8, 2021 -
Retrieved from Instagram on April 28, 2021
'We're no longer a photo-sharing app,' says head of Instagram
The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.
By Tatiana Walk-Morris • July 7, 2021 -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 7, 2021 -
Retrieved from What's Cooking? on July 06, 2021
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
By Chris Kelly • July 7, 2021 -
Courtesy of Pinterest
Pinterest bans weight-loss ads in face of reopening-related social pressures
With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion.
By Peter Adams • July 2, 2021 -
Courtesy of Walmart
Walmart expands Ibotta partnership with new cash-back rewards
The retailer will also join the Ibotta Performance Network (IPN), which distributes rebates via third-party sites like social media and recipe hubs.
By Asa Hiken • July 1, 2021 -
Courtesy of Tripadvisor
Tripadvisor's refreshed app, ads aim to instill wanderlust
Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused.
By Natalie Black (Koltun) • July 1, 2021 -
Sean Gallup via Getty Images
What Apple's iOS 15 means for marketers
Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones.
By Robert Williams • July 1, 2021 -
John Hazard and Lisa Burdige
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Domino's Pizza
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up
Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships.
By Peter Adams • June 28, 2021 -
Courtesy of Sprite
Sprite turns scannable bottles into tickets for virtual hip-hop concerts
The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers' changing needs.
By Chris Kelly • June 28, 2021 -
Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars
After buying the network Wondery last year, Amazon Music is trying to round out its podcast advertising tools in a manner akin to rival Spotify.
By Peter Adams • June 25, 2021 -
David Paul Morris via Getty Images
Deep Dive // The dissolution of third-party cookiesWhat's next for the ad industry as Google gives third-party cookies a stay of execution
Google kicked the can down the road with its latest privacy decision, but brands, agencies and the ad tech industry can't rest on their laurels.
By Chris Kelly • June 25, 2021 -
Permission granted by Tafi
Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji
In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of an iconic ad's 50th anniversary.
By Asa Hiken • June 24, 2021 -
Courtesy of Ntwrk
Ntwrk's shopping festivals highlight the potential of livestream commerce
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
By Robert Williams • June 24, 2021 -
Courtesy of Lamps Plus
Lamps Plus products make cameo in TikTok videos from 26 creators
By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z.
By Natalie Black (Koltun) • June 24, 2021
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