Mobile: Page 38
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Permission granted by Instacart
Instacart hires ex-Facebook ad chief as new president
Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.
By Catherine Douglas Moran • Aug. 4, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Jack in the Box on August 03, 2021
Why Jack in the Box hosted a Comic-Con afterparty on Discord
As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.
By Chris Kelly • Aug. 3, 2021 -
Courtesy of Reebok
Reebok's new AR tool helps basketball players set up their own courts
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
By Peter Adams • Aug. 2, 2021 -
Unsplash
Sponsored by Inmar IntelligenceHow to eliminate messaging uncertainty and drive sales
Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.
By Griffin Thomas • Aug. 2, 2021 -
Courtesy of Twitter
Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features
With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic.
By Chris Kelly • July 29, 2021 -
Sean Gallup via Getty Images
Anti-phishing tool designed by tech companies promises brand safety in emails
The Brand Indicators for Message Identification standard, developed with Google, uses logos on official emails to prove legitimacy and elevate trust.
By Robert Williams • July 29, 2021 -
FG Trade via Getty Images
Facebook tightens ad targeting to protect privacy of young users
Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.
By Natalie Black (Koltun) • July 29, 2021 -
Courtesy of Instagram
E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.
New in-app shopping features have enticed consumers to shop as they scroll.
By Maria Monteros • July 29, 2021 -
Courtesy of Corona
Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'
Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.
By Asa Hiken • July 29, 2021 -
Daphne Howland/Marketing Dive
Athleta launches digital wellness platform 'AthletaWell'
Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.
By Daphne Howland • July 28, 2021 -
Courtesy of Campbell Soup Company
Campbell's commemorates updated soup can labels with NFT collection
Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.
By Chris Kelly • July 28, 2021 -
Courtesy of Frito-Lay North America
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.
By Peter Adams • July 26, 2021 -
Snap, Twitter see revenue jump as new features attract interest
Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand.
By Peter Adams • July 23, 2021 -
Courtesy of TikTok for Business
TikTok cuts out the middleman with Spark Ads sponsorship tool
Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.
By Natalie Black (Koltun) • July 22, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle, Ally jump in as Twitch expands sponsorship opportunities
Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts.
By Robert Williams • July 22, 2021 -
Courtesy of Jones Soda Co.
Jones Soda turns labels into AR videos starring influencers
Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app.
By Asa Hiken • July 22, 2021 -
Courtesy of Verishop
Verishop debuts social shopping experience with Snapchat
Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.
By Tatiana Walk-Morris • July 22, 2021 -
Retrieved from Chipotle/PR Newswire on March 09, 2021
Chipotle's digital sales rose 10.5% during Q2
The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program.
By Alicia Kelso , Julie Littman • July 21, 2021 -
Permission granted by Infiniti
Infiniti taps celebrities on Cameo for online shopping Q&A
Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.
By Asa Hiken • July 19, 2021 -
Adam Berry via Getty Images
Google begins supporting email authentication protocol to guard against phishing
The Brand Indicators for Message Identification framework verifies identity by presenting a company's logo alongside its official emails in Gmail inboxes.
By Asa Hiken • July 15, 2021 -
Courtesy of Arby's
Arby's serves up AI app to identify French fry variety
Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.
By Natalie Black (Koltun) • July 15, 2021 -
Retrieved from Triller on October 05, 2020
Triller pivots to long-form videos, shoppable livestreams with brand partners
Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content.
By Robert Williams • July 15, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Permission granted by 7-Eleven
7-Eleven to launch Slurpee into space in a nod to its delivery service
By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space.
By Asa Hiken • July 13, 2021
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