Mobile: Page 351
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Local Digital Ad Revenues Remain Strong
U.S. local digital ad revenues will grow from $21.2B in 2011 to $38.5B in 2016 (CAGR: 12.7%)
By Ryan Willumson • March 30, 2012 -
Millennial Media's Market Cap Exceeds Mobile Ad Market
On its opening day of trading, the mobile ad network's shares nearly doubled, reflecting the growth potential of advertising on smartphones and mobile devices.
By Ryan Willumson • March 29, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Direct Marketers Share Smart Online Lessons
3 takeaways from Sarah Takvorian at New England Direct Marketing Association conference.
By Ryan Willumson • March 29, 2012 -
Analysis: Google Makes $10 Per Android User Per Year
An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case.
By Ryan Willumson • March 29, 2012 -
How to Automate Your Social Activities
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
By Ryan Willumson • March 29, 2012 -
Mobile rich media ads spike 235%
Global Unique Device Reach Hits 1.1 Billion for January 2012
By Ryan Willumson • March 29, 2012 -
Google says paid search still helps when you rank #1 organically
Even if you rank #1 organically, you can double your clicks with paid search
By Ryan Willumson • March 27, 2012 -
Anheuser-Busch/Weber Shandwick
Building Mobile Landing Pages That Succeed In Mobile Search
Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a res...
By Ryan Willumson • March 26, 2012 -
Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices.
By Ryan Willumson • March 26, 2012 -
Custom Content Spending Totaled $40.2 Billion in 2011
Custom video is an area of growth, according to survey released by the Custom Content Council and ContentWise.
By Ryan Willumson • March 22, 2012 -
What People Do Is The New SEO
This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter.
By Ryan Willumson • March 22, 2012 -
Email deliverability took steep dive in 2011
Overall worldwide email delivery to inboxes declined in the second half of 2011, falling to a record low 76.
By Ryan Willumson • March 22, 2012 -
Firefox To Use Google Secure Search By Default; Expect More "Not Provided" Keywords To Follow
The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential “eavesdropping” of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers.
By Ryan Willumson • March 21, 2012 -
8 Ways to Drive Traffic to Your Site With Google+
Would you like to drive more traffic to your website? With new enhancements from Google+, you can more easily accomplish just that!
By Ryan Willumson • March 21, 2012 -
Is Apple Is About To Launch A New Global Search Engine?
On the 23rd of February, Techcrunch followed by the Financial Times reported that Apple had paid $50 million to acquire a start-up called “Chomp”
By Ryan Willumson • March 20, 2012 -
Sony Mobile Communications debuts global ad campaign
Sony Mobile Communications debuted a global ad campaign for its Xperia smartphone called “Made of Imagination.” The campaign was developed by McCann Worldgroup and PHD, both London, and LBi, New York.
By Ryan Willumson • March 20, 2012 -
Elizabeth Regan/Industry Dive
Digitas Wins eBay Digital Account After Lengthy Review
Two other shops -- Organic and Swirl -- competed in the finals. The original brief included social media, but Digitas will handle only digital creative and media. The budget is between $20 million and $30 million.
By Ryan Willumson • March 19, 2012 -
Pew Research finds mobile devices beginning to alter news consumption
Mobile devices are beginning to change the way news is being consumed in the U.S., according “The State of the News Media 2012,” a report from the Pew Research Center's Project for Excellence in Journalism.
By Ryan Willumson • March 19, 2012 -
One URL To Rule Them All For Mobile SEO
A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site.
By Ryan Willumson • March 19, 2012 -
Preparing Your Search Program For Mobile In 2012
Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...
By Ryan Willumson • March 2, 2012 -
Elizabeth Regan/Industry Dive
James Murdoch surrenders title at News International
Following the phone hacking scandals at its newspapers in the United Kingdom, News Corp. announced that James Murdoch has given up his position as executive chairman of News International. Murdoch remains deputy COO of News Corp.
By Ryan Willumson • March 1, 2012 -
Vocus acquires email company iContact
Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.
By Ryan Willumson • March 1, 2012
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