Mobile: Page 333
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Gracenote models advanced TV ads after Web
Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads.
By Wendy Parish • Jan. 16, 2013 -
Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New Facebook mobile ad product on its way, report says
An FBX mobile exchange would be highly desirable. But how would it work?
By Brian Warmoth • Jan. 15, 2013 -
Is Facebook's news feed about to get a design overhaul?
Josh Costine at TechCrunch claims to have seen a new look, and it's nothing like what Facebook's apps use right now.
By Brian Warmoth • Jan. 14, 2013 -
UPDATED: 'NRA'-named iOS game app launches
The move onto mobile devices is targeted at users over 4 years of age, and focuses on education initiatives.
By Brian Warmoth • Jan. 14, 2013 -
GetGlue and Viggle merger is off the table
There are apparently no hard feelings, but both companies will continue to operate independently.
By Brian Warmoth • Jan. 14, 2013 -
Pontiflex attracts $7.7 million for its lead-based mobile ads
Are they on to something big?
By Brian Warmoth • Jan. 13, 2013 -
Deep Dive
Most Read Marketing News of the Week: AP Twitter ads, Android and audio
Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.
By Brian Warmoth • Jan. 11, 2013 -
California attorney general proposes mobile app guidelines
But will developers be motivated to listen and adhere to California's recommendations?
By Brian Warmoth • Jan. 11, 2013 -
Web browsing habits can now determine online radio ads
Pandora ads could start sounding a lot more like Amazon suggestions, thanks to a new deal in the audio world.
By Brian Warmoth • Jan. 10, 2013 -
New Adspert iPhone app opens up real-time AdWords options
But better yet, it's free to use.
By Brian Warmoth • Jan. 9, 2013 -
Chartboost attracts $19 million more for its mobile ad platform
With 300 million devices accessing its services, the company is hoping to get even bigger in the gaming space.
By Brian Warmoth • Jan. 8, 2013 -
InMobi acquires Overlay Media in significant mobile ad space play
Overlay is concerned with context awareness, not ads traditionally, but it now has InMobi under its roof.
By Brian Warmoth • Jan. 8, 2013 -
20% of Facebook ad spends now go to mobile, report says
And do you know how much more companies are willing to pay for mobile over desktop ads?
By Brian Warmoth • Jan. 8, 2013 -
Why playing a Ninja Turtle is like crafting a native mobile ad experience
Learning how to portray a theme park character may hold some insights for those want to craft better mobile ads for users.
By Brian Warmoth • Jan. 6, 2013 -
3 ways mobile ads are different from PC Web ads
Do mobile video, location-based and tablet ads require a different perspective for traditional desktop advertisers?
By Brian Warmoth • Jan. 6, 2013 -
Initial Android mascot at Google could have meant a whole different look
"Dandroids" never made it to Bugdroid's level of fame, but they sure do look friendly.
By Brian Warmoth • Jan. 4, 2013 -
Facebook's 'Custom Audiences' feature: The most useful tool you don't know about?
All you need is an existing list of opt-in email addresses to get started.
By Brian Warmoth • Jan. 3, 2013 -
Half of Wired magazine's ad revenue now digital
Despite big Web gains, tablets are still smalltime players overall, according to VP-publisher Howard Mittman.
By Brian Warmoth • Jan. 3, 2013 -
Mondelez goes after mobile in-store marketing tech with startups
Nine of 126 applicants remain in the Oreo maker's initiative, which will spawn a new type of company.
By Brian Warmoth • Jan. 3, 2013 -
Phunware makes $23 million acquisition of TapIt Media Group
The mobile ad company will take on an extended title as employees join a new unit at Phunware.
By Brian Warmoth • Jan. 2, 2013 -
Email marketing by retailers jumped 19% in 2012
Can you guess which month saw the heaviest load of inbox messages?
By Brian Warmoth • Jan. 2, 2013 -
Mobile ad optimism drives Facebook shares up 5.2%
Other analysts disagree with Chase, predicting that Twitter and LinkedIn competition with eat away at Facebook's market share.
By Brian Warmoth • Jan. 2, 2013 -
AdBlock Plus could pose some obstacles for you in the new year
But is SMS the answer in a mobile marketing-averse future?
By Brian Warmoth • Jan. 1, 2013 -
Apps vs. browsers: Why the browser should be your mobile marketing focus
Apps can target smartphone and tablet power users, but browsers may offer better opportunities for marketers to reach larger audiences.
By Brian Warmoth • Jan. 1, 2013
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