Mobile: Page 332
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Nanigans' Ad Engine identifies most lucrative mobile app users
Social ad firm Nanigans' new platform allows mobile app developers to target the most lucrative users.
By Wendy Parish • Feb. 7, 2013 -
Social media firms capitalize on increasing popularity in Middle East
Social media firms are setting up shop in the Middle East due to increased popularity following the Arab Spring.
By Wendy Parish • Feb. 7, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Industry jolted by comScore's expansion of mobile measurement assets
ComScore expands mobile measurement assets, opening up new possibilities in analytics.
By Wendy Parish • Feb. 5, 2013 -
7 ways to be found outside of search
Intelligent agents and apps are changing the way people find information resulting in needs to still be found in a post-search world.
By Wendy Parish • Feb. 4, 2013 -
Social media has not killed email marketing
Social networking site users are growing at unprecedented rates, but email marketing is still more profitable.
By Wendy Parish • Feb. 4, 2013 -
Oreo wins mobile marketing at the Super Bowl
Of all the brands attempting mobile marketing tactics during the Super Bowl, Oreo clearly came out ahead.
By Wendy Parish • Feb. 4, 2013 -
BlackBerry shells out $200 million for largest campaign ever
The BlackBerry brand gets an overhaul with the Z10 launch and a Super Bowl ad.
By Wendy Parish • Feb. 1, 2013 -
3 email marketing rules made to be broken
In order to grow an email marketing list, some long time industry rules should be broken.
By Wendy Parish • Jan. 31, 2013 -
Mobile ads spike to 23% of Facebook's ad revenue
Facebook executives attribute the jump of mobile advertising to 23% for successful Q4 revenue.
By Wendy Parish • Jan. 30, 2013 -
U.S. businesses capitalize on the new Foursquare app
Foursquare's new app may open some doors for those looking to draw customers.
By Wendy Parish • Jan. 30, 2013 -
iOS 6.1 brings Fandango integration with Siri
Fandango boasts Siri integration with the new iOS 6.1.
By Wendy Parish • Jan. 29, 2013 -
App Press bridges gap between designers and app developers
App Press is the mobile app for designing apps.
By Wendy Parish • Jan. 27, 2013 -
Retailers will hit $55 billion spent on mobile marketing by 2015
According to Juniper Research, spending on mobile marketing by retailers will hit $55 billion annually by 2015.
By Wendy Parish • Jan. 25, 2013 -
Bugs dampen launch of Twitter video app Vine
Twitter officially launches Vine, the video app, but experiences immediate security issues.
By Wendy Parish • Jan. 25, 2013 -
Amazon continues squeeze on Apple with buy of text-to-speech software Ivona
Tight competition continues between Amazon and Apple with Amazon's announcement of the acquisition ofInova, a text-to-speech technology.
By Wendy Parish • Jan. 25, 2013 -
Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013 -
Xaxis makes digital radio a viable advertising medium
Xaxis bring real-time bidding to digital radio for specific, targeting advertising.
By Wendy Parish • Jan. 23, 2013 -
Instagram proves a valid marketing tool in 5 ways
Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages.
By Wendy Parish • Jan. 23, 2013 -
Spam email faces extinction
As a result of spam filters and increased public awareness, the viability of spam email hit a five year low in 2012.
By Wendy Parish • Jan. 22, 2013 -
Booking.com uses Amsterdam ad agency to break into competitive US market
Booking.com, a travel lodging website, launches ad campaign to separate from colorful characters in other lodging website campaigns.
By Wendy Parish • Jan. 22, 2013 -
'Acqui-hires,' not acquisitions, focus for Yahoo CEO
Yahoo CEO Melissa Mayer will focus talent acquisitions, or acqui-hires, instead of large company acquisitions.
By Wendy Parish • Jan. 21, 2013 -
'Ad inbox' strives to reduce noise in mobile ads
LoopMe offers technology that collects targeted mobile ads into an "ad inbox" to reduce noise.
By Wendy Parish • Jan. 18, 2013 -
Mobile marketing still 'broken' says Sense Networks CEO
Sense Network CEO David Peterson discuss how far mobile marketing still has to go.
By Wendy Parish • Jan. 18, 2013 -
1 in 5 searches now done on mobile
RKG research group's Digital Marketing Report shows that mobile now represents 20% of the overall search market.
By Wendy Parish • Jan. 17, 2013 -
Pop Ad Agency bringing Advanced Publications into the digital age
Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.
By Wendy Parish • Jan. 17, 2013
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