Mobile: Page 312
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The next frontier? Washington Post debuts native ads in print
The Thursday print edition included a native ad for Shell.
By Mattie Quinn • Oct. 3, 2014 -
France takes a new approach to marketing Netflix
After being met with fear and skepticism, Netflix is teaming up with France's biggest telecom provider to ease the cultural divide.
By Mattie Quinn • Oct. 2, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Samsung finishes review, and Publicis is safe
Leo Burnett and Starcom will stay on as Samsung has finished its global review.
By Mattie Quinn • Oct. 1, 2014 -
Lufthansa turns the 'selfie' into a mobile ad campaign
The airline's new campaign with Opera Media Works offers destination selfies.
By Wendy Parish • Sept. 29, 2014 -
Fotolia
Google ups its mobile ad game with 4 new ad units
New units will be more brand-friendly and harder to miss.
By Wendy Parish • Sept. 29, 2014 -
New mobile dating app gets down to business
Using a similar interface to Tinder, BeLinked pulls information from your LinkedIn profile.
By Mattie Quinn • Sept. 24, 2014 -
Fotolia
Ad study: CTR holds little value as a metrics
Lowest CTRs often associated with highest in-store visitation rates.
By Wendy Parish • Sept. 23, 2014 -
Apple sells record-breaking 10M iPhone 6 and 6 Plus in opening weekend
Sales for the larger screened versions outsold the 9M of iPhone 5S and 5C.
By Wendy Parish • Sept. 23, 2014 -
Deep Dive
State of the profession: just how satisfied are marketers?
As the role of marketing continues to shift, these are the challenges facing those in the profession today.
By Mattie Quinn • Sept. 22, 2014 -
Joan Rivers sent posthumous social media messages about the iPhone 6
A new lesson is learned about scheduled social posts.
By Wendy Parish • Sept. 22, 2014 -
Showtime wants you to 'feel' the drama of its mobile ads
Mobile trailer for Homeland delivers the feel of each bomb.
By Wendy Parish • Sept. 22, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
Should marketers say goodbye to mobile check-ins?
Use of location data is likely to look different in the future.
By Wendy Parish • Sept. 18, 2014 -
iOS 8 makes social sharing easier
Sharing from a mobile browser to social sites like Hootsuite and Pinterest is now smoother.
By Wendy Parish • Sept. 18, 2014 -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Bigger is better: iPhone 6 Plus sells out
Steve Jobs's prediction that big phones wouldn't sell proves wrong.
By Wendy Parish • Sept. 12, 2014 -
Ticketmaster buys Eventjoy to boost mobile offerings
The buy will be Ticketmaster's first step into DIY events.
By Wendy Parish • Sept. 12, 2014 -
Marketing Dive
EBay looking to launch mobile ad network this fall
For the first time, the in-app native ad product will allow for advertisements across all eBay digital properties.
By Wendy Parish • Sept. 12, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
Leaked Microsoft document says Nokia, Windows Phone brands on chopping block
Holiday marketing will not include Nokia or Windows Phone brands.
By Wendy Parish • Sept. 11, 2014 -
Apple
Apple poaches Gap exec to help with Watch launch
Marcela Aguila will tap into her retail background as new director of global communications.
By Wendy Parish • Sept. 10, 2014 -
Dutch agency develops 'Tinder for marketers'
"Pitcher" helps match clients with agencies.
By Wendy Parish • Sept. 10, 2014 -
Mobile targeted ads bring Toyota dealers 45% lift in foot traffic
The car dealer releases data on its mobile ad targeting focused on competitors.
By Wendy Parish • Sept. 7, 2014 -
Shopping via Instagram now a reality
Nordstrom is the first brand to sell through in-app Instagram store.
By Wendy Parish • Aug. 28, 2014
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